WVU Marketing Communications Today
Business:Marketing
Metrics are simply standards of measurement by which efficiency, performance, or progress can be assessed. Yet in social media it can get complicated quickly with amount of data and options of what can be collected and where. In this podcast, we will cover the basics of collecting social media data, tracking social media metrics and identifying KPIs (key performance indicators). We will also consider how to link social media actions to business goals and marketing objectives for social measurement and optimization. This episode's host is Cyndi Greenglass.
Some of the talking points will include:
Where is Martech Headed? More Growth!
Does PR have a Future?
The Marketing Agency of the Future
Customer Service Goes ‘Digital First‘
Why You Should Care About CDPs
The Power Communicator Returns!
John Wanamaker Was Right! How Fraud Wastes Your Digital Ad Dollars
Are Loyalty Programs Doomed?
Are Walled Gardens the Future?
Is Marketing Dead?
The Future of Retail
Design Thinking: What Does It Mean to Marketers?
Hack Human Behavior to Increase Marketing Results
What is Guest Posting and Why You Should Start Using it for Your Brand
Humanizing Chatbots with Next-Generation AI
The Monstrous World of Healthcare and how Marketers are Changing the Industry
Where’s the Beef with Mixed Reality Marketing
Bringing New Products or Services to Market — What Does it Take ”in Real Life”?
Follow the Money: The Future of Multichannel Measurement
Keeping Your Attention: Why Understanding Your Audience in the Digital Age is Still Underrated
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