WVU Marketing Communications Today
Business:Marketing
Metrics are simply standards of measurement by which efficiency, performance, or progress can be assessed. Yet in social media it can get complicated quickly with amount of data and options of what can be collected and where. In this podcast, we will cover the basics of collecting social media data, tracking social media metrics and identifying KPIs (key performance indicators). We will also consider how to link social media actions to business goals and marketing objectives for social measurement and optimization. This episode's host is Cyndi Greenglass.
Some of the talking points will include:
PR and Data: How to Use Data to Define and Refine Your Strategy
LinkedIn In Higher Education
Learn Modern Branding Strategies Using Data
Why Leadership Isn’t a Skill, it’s a Process says Bryan Bennett
How to Maximize Your Ability to Persuade
How do sports and autism play the right roles together?
How to Embrace Heresy Marketing - Jaffe and Pieratt Podcast
CAN YOU SEE ME NOW? — Defining the Unique Attributes that Make Up Your Personal BRAND
Data-driven marketing strategies to support community engagement
IMC or ICM?
Moneyball for Brands Meet eSports – You Have Met Your Match
The Professional Leadership Difference
Turning Statistics Into a Story
How A Crime Reporter Uses Data to Reveal the Truth
Marketing in an Age of Disruption
Collaborative Engagement Changes Consumer, Brands, and Channel Partners Strategies
The Evolution of Loyalty Programs as We Approach 2019
Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)
Corporations Die When They Don't Listen to their Customers
Brands in Motion: How to Evolve Using a Value and Data-driven Approach
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