Today’s broadcast is part 2 in a 2 part series. Part 1 can be found by clicking here. In part 1 (broadcast 9), Tommy and I talk about crowd funding. What it is, how it works, and how to successfully create a crowd funding campaign for your product.
Content Marketing 101In today's broadcast, Tommy Walker explains everything there is to know about content marketing. What is content marketing? Simply put: it's content with a purpose (and that purpose is to elicit one of 4 responses - see below). As Tommy explains, every time you interact with a piece of content, it’s a transaction. If you're reading this blog post right now, you're exchanging your time and attention for information from me. All content works this way (from youtube to books to live music), but unless it has a purpose, it's not content marketing.
The 4 types (and purposes) for content:Each of these types of content has a purpose - to get a reader to take action. If you're interested in finding out how to use each of these types of content, or why they work, listen to the podcast (it's definitely worth your time).
About Tommy WalkerTommy Walker is an online marketing strategist, creator of the marketing video series “Inside The Mind” and the producer of the online video roundtable interview series “The Mindfire Chats.” Tommy started his journey in the online marketing world in 2005. Since 2009, Tommy’s been consulting full time for small businesses. Tommy has done a number of remarkable things in the online world, from reinventing the way people learn about marketing (via his “Inside The Mind” educational video series), to producing the free, popular and fast growing “The Mindfire Chats” where experts and industry professionals come together to discuss everything and anything marketing related. For more information about Tommy Walker, check out his website: http://tommy.ismy.name/
What we Talk About in Broadcast 10:Chris Brogan (grow bigger ears)
ITT 239: From Steel Mill to Capitol Hill with Robert Ordway
ITT 238: Thinking Big and Building Success with Ridgely Goldsborough
ITT 237: The Future of Blogging in the Era of AI with Ryan Robinson
ITT 236: Building a Multi-Million Dollar SEO Agency with Damon Burton
ITT 235: AI Growth Hacking and Lifestyle Design with Danny Flood
ITT 234: Million Dollar Weekend with Noah Kagan
ITT 233: The Journey from $0 to $50,000/mo with Robbie Samuels
ITT 232: Book to 6-Figure Business With Jane Duncan Rodgers
ITT 231: Inside the Mind of an Underground Comedian, Actor, and Film Producer with NT Bullock of Sequential Pictures
ITT 230: Pay What you Want Pricing with Justin Brooke
ITT 229: Behind the Scenes of the Founding of Comedy Central with Art Bell
ITT 228: Inside SYSTEMology with David Jenyns
ITT 227: How to Invest in Real Estate Without Cash, Loans, or Debt with Chris Prefontaine
ITT 226: How to Start and Grow a Podcast in 2020 with Michael Neeley
ITT 225: Leading with Style with David McKnight
ITT 224: The Intersection of Design, Entrepreneurship, and Hustle with Daniel Scrivner
ITT 223: How to Grow and Sell an Online Company with Nathan Hirsch
ITT 222: How to Level Up Your Life and Business with Jovana Miljanovic
ITT 221: How to Make Money with eCourses in 2020 with Danny Iny
ITT 220: Ramping Up Remote Work with David Hassell
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