Today’s broadcast is part 2 in a 2 part series. Part 1 can be found by clicking here. In part 1 (broadcast 9), Tommy and I talk about crowd funding. What it is, how it works, and how to successfully create a crowd funding campaign for your product.
Content Marketing 101In today's broadcast, Tommy Walker explains everything there is to know about content marketing. What is content marketing? Simply put: it's content with a purpose (and that purpose is to elicit one of 4 responses - see below). As Tommy explains, every time you interact with a piece of content, it’s a transaction. If you're reading this blog post right now, you're exchanging your time and attention for information from me. All content works this way (from youtube to books to live music), but unless it has a purpose, it's not content marketing.
The 4 types (and purposes) for content:Each of these types of content has a purpose - to get a reader to take action. If you're interested in finding out how to use each of these types of content, or why they work, listen to the podcast (it's definitely worth your time).
About Tommy WalkerTommy Walker is an online marketing strategist, creator of the marketing video series “Inside The Mind” and the producer of the online video roundtable interview series “The Mindfire Chats.” Tommy started his journey in the online marketing world in 2005. Since 2009, Tommy’s been consulting full time for small businesses. Tommy has done a number of remarkable things in the online world, from reinventing the way people learn about marketing (via his “Inside The Mind” educational video series), to producing the free, popular and fast growing “The Mindfire Chats” where experts and industry professionals come together to discuss everything and anything marketing related. For more information about Tommy Walker, check out his website: http://tommy.ismy.name/
What we Talk About in Broadcast 10:Chris Brogan (grow bigger ears)
ITT 218: How to Survive Financial Chaos with Samir Patel
ITT 217: Why You Need a Referral Marketing System (with the founder of EarlyParrot) Gaetano Caruana
ITT 216: How to Grow a Profitable Membership Site with Jen Lehner
ITT 215: Why You Don’t Have To Be Ruthless To Win with Jonathan Keyser
ITT 214: The Self-Reliant Entrepreneur with John Jantsch
ITT 213: Make More Money as a Freelancer with Jonathan Stark
ITT 212: How to Become Indistractable with Nir Eyal
ITT 211: Behind The Scenes of Building a 4-Hour Workweek Business with Jake Jorgovan
ITT 210: Billion Dollar Infomercial Marketing Secrets with Rick Cesari
ITT 209: Small Business Mistakes to Avoid with Rob Braiman
ITT 208: How to Outsource Your Book and Become a Wall Street Journal Bestseller with Alinka Rutkowska
ITT 207: Better Manage Your Projects with Hussain Bandukwala
ITT 206: How To Effectively Incorporate Humor Into The Workplace with Andrew Tarvin
ITT 205: 6-Figure Affiliate Marketing Strategies with Jill Stanton
ITT 204: How to Start a Side Hustle and Quit Your Job with Steve Chou
ITT 203: Using Ads on Amazon To Boost Your Book Sales with Brian Berni
ITT 202: How to Scale an Agency with Chad Pytel
ITT 201: How to Feast as a Freelancer with Jason Resnick
ITT 200: How to Think Like an Entrepreneur with Patrick Vlaskovits, Megan Reamer and Bret Boyd
ITT 199: Authority Positioning with Podcasts with Michael Greenberg
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