In this episode, we have the pleasure of chatting with Chelsea Becker, the founder of Becker Editorial, to unpack the behind-the-scenes content curation of your favorite creators. Becker Editorial specializes in helping creators, influencers, and small brands grow by planning their digital content, strategizing Instagram feeds, aligning creativity with their goals, and much more.
In our conversation, Chelsea highlights her organization and collaboration techniques that drive brand success. She emphasizes the importance of investing time in your business, being consistent with audience engagement, and delegating tasks to those who know them best. Plus, Chelsea lets us in on the benefits of using Pinterest in your business strategy and ways to make your email newsletters shine.
IN THIS EPISODE, WE TALK ABOUT:
(6:21) The ways Becker Editorial assists influencers, creators, and brands
(9:28) How Chelsea works and communicates with her clients
(12:24) Why you should have a website or blog in addition to your social media
(18:07) Tools for effectively managing time while juggling multiple clients
(19:25) Tips for incorporating Pinterest into your brand strategy
(26:06) Advice for being a collaborative and successful creator across all platforms
RESOURCES
- Learn more about Be Social Group
CONNECT WITH CHELSEA
Follow Chelsea on Instagram: @chelseambecker
Follow Becker Editorial on Instagram: @beckereditorial
Work with Becker Editorial: becker-editorial.com
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
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April Lockhart, Clean Beauty Expert, Inclusive Marketer & Lifestyle Creator: Transitioning From Corporate Girlie To Freelance Influencer
Callen Hamilton, Founder Of Sway Social: Mastering Affiliate Marketing & Building A Collaborative Team
Jenny Park, Leader Of Brand Partnerships At LinkedIn: How To Craft Your Brand Niche & Make Six Figures As A Micro-Creator
Maddie Raedts, Creative Entrepreneur & Founder Of Bond: Disrupting The Traditional Commerce Model Of Influencer Marketing
Dianna Cohen, Founder Of Crown Affair: Navigating Influencer Marketing To Build Your Brand
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Trend Report: E-Commerce For Creators With Pontus Karlsson
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