Today, we are joined by Callen Hamilton, founder of Sway Social and a long-time collaborator, to discuss the world of influencer project management, adjusting to the algorithm, and affiliate marketing. With her extensive experience working with creators, Callen highlights the importance of building a collaborative team to grow your brand.
In our conversation, Callen emphasizes that consistency, authenticity, and prioritizing engagement over follower count are crucial aspects of being a successful digital creator. We also explore the keys to affiliate marketing, why it's an essential strategy for creators, and how to get the most out of LTK. From micro to macro creators, Callen shares valuable insights that can elevate your brand to new heights!
IN THIS EPISODE, WE TALK ABOUT:
- (5:19) How we connected with Callen, and why she believes strong relationships with management companies are vital for success
- (9:22) Recognizing your strength as a creator and outsourcing the weak areas to drive growth
- (13:24) Seeking opportunities for improvement as a leader and the importance of overcommunication with your teams
- (19:50) Strategies Sway Social uses to assist clients in their Instagram growth
- (25:57) Tips for affiliate marketing and utilizing LTK
- (34:56) The criteria Callen considers when selecting clients to work with
RESOURCES
- Learn more about Be Social Group
CONNECT WITH CALLEN
Follow Callen on Instagram: @callenboyer
Follow Sway Social on Instagram: @theswaysocial
Learn more about Sway Social: theswaysocial.com
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
Reesa Lake, Head Of Creator Agency & Partnerships At LTK: The Power of Relationships In The Creator Economy & Best Practices For LTK
April Lockhart, Clean Beauty Expert, Inclusive Marketer & Lifestyle Creator: Transitioning From Corporate Girlie To Freelance Influencer
Jenny Park, Leader Of Brand Partnerships At LinkedIn: How To Craft Your Brand Niche & Make Six Figures As A Micro-Creator
Chelsea Becker, Founder Of Becker Editorial: Going Behind-The-Scenes Of Your Favorite Influencer’s Instagram Feed
Maddie Raedts, Creative Entrepreneur & Founder Of Bond: Disrupting The Traditional Commerce Model Of Influencer Marketing
Dianna Cohen, Founder Of Crown Affair: Navigating Influencer Marketing To Build Your Brand
Jules Acree, Digital Creator & Founder Of The Homebodies: The Value Of Diversifying Your Online Platforms
Taylor Loren, Content Creator & Social Strategist: How To Grow Your Instagram & Use The Algorithm To Your Advantage
Trend Report: 3 Ways To Make Money As An Influencer
Kinya Clairborne, Founder & Editor-in-Chief of STYLE & SOCIETY Magazine: How To Diversify Your Skillset As An Influencer
Rocsi Diaz, Emmy-Winning TV Host & Content Creator: Adapting To Changes In New Media
Siffat Haider, Co-Founder & Co-CEO Of Arrae: What Makes A Successful Influencer Marketing Campaign
Jennifer Walker, Co-Founder of Walker Drawas: Setting The Standard For Experiential Marketing With Coachella, Revolve Festival & More
Kira Jackson, Head Of Partnerships At RX3 Growth Partners: Bridging The Gap Between Marketing & Venture Capital
Lindsay Silberman, Content Creator & Founder Of Hotel Lobby Candle: How To Start A Products-Based Business
Trend Report: Getting Verified On Meta
James Nord, Co-Founder of Fohr: Why Ambassadorship Is The Future Of Influencer Marketing
Trend Report: E-Commerce For Creators With Pontus Karlsson
Cynthia Ruff, Founder Of HashTag Pay Me: The Art & Science Of Getting Paid
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money