If you’ve been following us for a while, you know how much we love talking about LTK, which is why we’re so excited to be joined by Reesa Lake, VP of the Head of Creator Agency & Partnerships at LTK. We discuss her role in bringing economic opportunities to creators across various platforms, categories, and demographics.
Reesa is known for being a relationship builder and connector, and in our conversation, she highlights the power of networking and relationship-building in the creator economy. We also cover her shift from her previous agency to LTK, where she shares her advice for maintaining positive relationships when transitioning in the industry. Plus, for those interested in joining LTK, Reesa shares exactly what they look for when approving creators!
IN THIS EPISODE, WE TALK ABOUT:
- (10:09) LTK's collaboration with agents, managers, and creators
- (14:46) How to know when it's the right time to make a career transition
- (16:43) The importance of relationships and networking
- (25:00) What is LTK and its best creator practices?
- (30:47) The ways LTK can support you with diversifying your revenue
- (34:03) What Reesa looks for in creators applying to LTK
RESOURCES
- Learn more about Be Social Group
CONNECT WITH REESA
Follow Reesa on Instagram: @reesalake
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
April Lockhart, Clean Beauty Expert, Inclusive Marketer & Lifestyle Creator: Transitioning From Corporate Girlie To Freelance Influencer
Callen Hamilton, Founder Of Sway Social: Mastering Affiliate Marketing & Building A Collaborative Team
Jenny Park, Leader Of Brand Partnerships At LinkedIn: How To Craft Your Brand Niche & Make Six Figures As A Micro-Creator
Chelsea Becker, Founder Of Becker Editorial: Going Behind-The-Scenes Of Your Favorite Influencer’s Instagram Feed
Maddie Raedts, Creative Entrepreneur & Founder Of Bond: Disrupting The Traditional Commerce Model Of Influencer Marketing
Dianna Cohen, Founder Of Crown Affair: Navigating Influencer Marketing To Build Your Brand
Jules Acree, Digital Creator & Founder Of The Homebodies: The Value Of Diversifying Your Online Platforms
Taylor Loren, Content Creator & Social Strategist: How To Grow Your Instagram & Use The Algorithm To Your Advantage
Trend Report: 3 Ways To Make Money As An Influencer
Kinya Clairborne, Founder & Editor-in-Chief of STYLE & SOCIETY Magazine: How To Diversify Your Skillset As An Influencer
Rocsi Diaz, Emmy-Winning TV Host & Content Creator: Adapting To Changes In New Media
Siffat Haider, Co-Founder & Co-CEO Of Arrae: What Makes A Successful Influencer Marketing Campaign
Jennifer Walker, Co-Founder of Walker Drawas: Setting The Standard For Experiential Marketing With Coachella, Revolve Festival & More
Kira Jackson, Head Of Partnerships At RX3 Growth Partners: Bridging The Gap Between Marketing & Venture Capital
Lindsay Silberman, Content Creator & Founder Of Hotel Lobby Candle: How To Start A Products-Based Business
Trend Report: Getting Verified On Meta
James Nord, Co-Founder of Fohr: Why Ambassadorship Is The Future Of Influencer Marketing
Trend Report: E-Commerce For Creators With Pontus Karlsson
Cynthia Ruff, Founder Of HashTag Pay Me: The Art & Science Of Getting Paid
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money