Between the dwindling follower counts and unpredictable engagement, Instagram is one of the most frustrating platforms for creators right now. We invited social strategist Taylor Loren onto the pod to learn about how to cut through the noise on Reels and grow on Instagram.
Taylor is the brilliant mind behind @reelstips, which she organically grew to 230k+ followers in just a few months, and she also has a Reels course that’s helped hundreds of Instagram users expand their reach. In our conversation, Taylor gives us a peek into what we can expect from the course and shares sage advice for anyone who’s self-employed.
IN THIS EPISODE, WE TALK ABOUT:
The most effective way to reach new people on Instagram
The not-so-secret formula for Reels
Taylor’s hot take on the future of IG Stories
Reels and main feed strategies for aesthetic creators
The ups and downs of leaving corporate and starting your own business
How to practice an abundant mindset, even when the deals start slowing down
RESOURCES
The Reels Course
Scarcity by Sendhil Mullainathan and Eldar Shafir
Learn more about Be Social Group
CONNECT WITH TAYLOR
Follow Taylor on Instagram: @taylor.loren
Follow Taylor on TikTok: @taylor_loren_
Follow Taylor’s Reels Tips, Trends & Tutorials: @reelstips
Learn more on Taylor’s website: taylorloren.co
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
Reesa Lake, Head Of Creator Agency & Partnerships At LTK: The Power of Relationships In The Creator Economy & Best Practices For LTK
April Lockhart, Clean Beauty Expert, Inclusive Marketer & Lifestyle Creator: Transitioning From Corporate Girlie To Freelance Influencer
Callen Hamilton, Founder Of Sway Social: Mastering Affiliate Marketing & Building A Collaborative Team
Jenny Park, Leader Of Brand Partnerships At LinkedIn: How To Craft Your Brand Niche & Make Six Figures As A Micro-Creator
Chelsea Becker, Founder Of Becker Editorial: Going Behind-The-Scenes Of Your Favorite Influencer’s Instagram Feed
Maddie Raedts, Creative Entrepreneur & Founder Of Bond: Disrupting The Traditional Commerce Model Of Influencer Marketing
Dianna Cohen, Founder Of Crown Affair: Navigating Influencer Marketing To Build Your Brand
Jules Acree, Digital Creator & Founder Of The Homebodies: The Value Of Diversifying Your Online Platforms
Trend Report: 3 Ways To Make Money As An Influencer
Kinya Clairborne, Founder & Editor-in-Chief of STYLE & SOCIETY Magazine: How To Diversify Your Skillset As An Influencer
Rocsi Diaz, Emmy-Winning TV Host & Content Creator: Adapting To Changes In New Media
Siffat Haider, Co-Founder & Co-CEO Of Arrae: What Makes A Successful Influencer Marketing Campaign
Jennifer Walker, Co-Founder of Walker Drawas: Setting The Standard For Experiential Marketing With Coachella, Revolve Festival & More
Kira Jackson, Head Of Partnerships At RX3 Growth Partners: Bridging The Gap Between Marketing & Venture Capital
Lindsay Silberman, Content Creator & Founder Of Hotel Lobby Candle: How To Start A Products-Based Business
Trend Report: Getting Verified On Meta
James Nord, Co-Founder of Fohr: Why Ambassadorship Is The Future Of Influencer Marketing
Trend Report: E-Commerce For Creators With Pontus Karlsson
Cynthia Ruff, Founder Of HashTag Pay Me: The Art & Science Of Getting Paid
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