In this episode, we talk with Aaron Baer, Partner at Aird & Berlis, a Top Canadian law firm. He recounts his story of having to adapt quickly during the Coronavirus pandemic and how approaching business development strategically made a huge difference for him.
The fact is, lawyers are like pilots. They can't fly a plane by themselves. They need a flight plan, a ground crew, and a crew on the plane. This podcast is about breaking broken ideas and embracing more authenticity, greater freedom, and greater financial rewards that comes when you build your book strategically.
The episode is hosted by Dhawal Tank. He has 10 years of experience doing business development across industries and company sizes. He currently runs BuildYourBook.org helping lawyers becomes business development pros and build the practice of their dreams.
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If you have any comments or would to join as a guest on our podcast, send us an email at podcast@buildyourbook.org.
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Links to Listen to this Podcast:
Getting Control & Clarity about Your Legal Career
Take The 12 in 12 Challenge in the New Year 🥳 (plus reflections on the past year)
The Untapped Power of Behavioural Thinking with Roy Bendor Cohen
Branding & Content on LinkedIn for Lawyers with Robyn Addis
Hustle & Grit with Eric Janssen
Radical Transparency & Creativity with Josh Calderon
Samantha McKenna (#samsales) on LinkedIn Tips for Lawyers
Steven Werner - From JD to a Sales Career
Giles Thompson - Getting Agile as a Lawyer going into Tech
The Skill of Content Marketing for Attorneys with Heidi Turner
Referrals, Marketing Funnels, and Sales for Attorneys with Agnes Lan
The Great Legal Reformation with Mitch Kowalski
The Art of Standing Out as a Lawyer with Vivek Jayaram
Rainmaking for Attorneys with Liz Wendling
Be a Deal-Maker, Not a Deal-Breaker with Barry Wolfe
The Silent Biases Women Face in Law with Robin Arnold
Maximizing Your Legal Career with Nick Arnold
How to be authentic while being deliberate (mini-episode)
Escaping the Time Trap for the Busy Professional
Surprising Lessons from Coaching
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