You've built a strong profile and reputation in the marketplace - you're a recognised domain expert and/or bona fide thought leader in your field.
Now, how are you going to capitalise on all your hard work? You don't want to work for anyone else, but nor do you want to run a large business and employ stacks of people.
What's the answer?
Establish and grow your own one-person service-based business!
The brilliant thing today is it's never been easier to start a business.
And here's the kicker: one-person enterprises need not remain tiny revenue-wise, with the owner/operator eking out a small income. Thanks to technology, support services ecosystems and removal of geographic barriers, many one-person service-based businesses can become wildly profitable despite not having an office and staff.
The key is to design such a business around yourself.
Or, as my guest for this episode likes to say:
"I believe that designing a one-person business around yourself is the answer to finding work that lights you up, lets you reach your earning potential and can be done entirely on your own terms."
London-based Ellen Donnelly runs a coaching business called The Ask, which specialises in helping entrepreneurial professionals turn their expertise into a profitable one person business in five months.
Ellen recently published a 5-step guide on this very topic (access your copy here) - it's designed to help you package up what you know into a marketable service that clients will pay you for, again and again.
In this episode, Ellen walks us through (and elaborates on) the five steps of her guide.
Some key talking points covered in this conversation include:
This is a deep-dive chat about designing a one-person service-based business around yourself. If this sounds like you, I'm confident you'll find the conversation relevant and illuminating!
CONNECT WITH ELLEN:
283: Taking your personal brand global with Anne Scottlin, the 'Podcast Maestro' & award-winning show host
282: Purpose, Passion, Principles + Profit with Dr John Tickell
281: How to win more clients using organic content with Chris James
280: The business of speaking: An insider's guide with Carson White
279: Design an offer that aligns with your purpose AND fuels your business - w/ Cristina Castro & Angela Tsai
278: Automate your personal brand-based business with Alycia Edgar
276: [ CASE STUDY ] How Jackie Goddard has commercialised her knowledge & expertise
275: Reputation = revenue: The business of personal branding
274: ENCORE EPISODE - How to productise your knowledge + scale your impact with Greg Burgoyne
273: ENCORE EPISODE - How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]
272: Season 7 Finale [Part 2] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode
271: Season 7 Finale [Part 1] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode
270: Becoming your own PR machine: Demystifying PR and making it work for your personal brand - interview with Trevor Young, the PR Warrior
269: The down and dirty of producing a podcast for your business with Bea Abalti, Bear Forward
268: The who, what and how of building strategic relationships with Nina Thomas
267: How one entrepreneur fast-tracked his personal brand on social media | Trevor & Brendan recap the Adam Robinson interview
266: Building a case for why business owners need to get serious about building their personal brand - interview with Adam Robinson, founder of Retention.com
265: Recapping Kris Ward's behind-the-scenes personal brand story with Brendan & Trevor
264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!
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