Most business owners post content online with no idea where their next lead is coming from.
So says Chris James, this week's featured expert guest.
Chris, from Manchester, is an online business mentor, content strategist and keynote speaker.
He helps solopreneurs and small business owners generate and convert leads organically on social media.
In this episode, we cover Chris's journey from telemarketing to running his own content consulting business - with heaps of insights, tips and ideas along the way.
Chris's story is not only inspiring but also packed with valuable lessons for anyone looking to make strides in content creation, social media strategy, and entrepreneurship.
Key takeaways :
**Resilience & Adaptation**: Embrace life’s challenges as they shape your professional journey towards success.
**Content Strategy**: Combine short-form (Instagram/TikTok) with long-form content (blogs/podcasts), based on your strengths.
**Personal Branding**: Your unique brand narrative sets you apart—invest time into developing it.
**Strategic Planning Before Execution**: Define clear objectives before diving into tactical content creation.
**Balance Promotional Efforts**: Use campaign cycles for promotional intensity variation while providing consistent value-based content.
Chris also advocates experimenting within different platforms while focusing predominantly on one until mastery is achieved before moving onto others—an approach that ensures quality engagement without spreading oneself too thin.
#ActionOverEverything
CONNECT WITH CHRIS ON LINKEDIN - https://www.linkedin.com/in/chrisjamesonline/
Chris's business website - https://www.chris-james.co/
283: Taking your personal brand global with Anne Scottlin, the 'Podcast Maestro' & award-winning show host
282: Purpose, Passion, Principles + Profit with Dr John Tickell
280: The business of speaking: An insider's guide with Carson White
279: Design an offer that aligns with your purpose AND fuels your business - w/ Cristina Castro & Angela Tsai
278: Automate your personal brand-based business with Alycia Edgar
277: Design your one-person service-based business with Ellen Donnelly, The Ask
276: [ CASE STUDY ] How Jackie Goddard has commercialised her knowledge & expertise
275: Reputation = revenue: The business of personal branding
274: ENCORE EPISODE - How to productise your knowledge + scale your impact with Greg Burgoyne
273: ENCORE EPISODE - How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]
272: Season 7 Finale [Part 2] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode
271: Season 7 Finale [Part 1] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode
270: Becoming your own PR machine: Demystifying PR and making it work for your personal brand - interview with Trevor Young, the PR Warrior
269: The down and dirty of producing a podcast for your business with Bea Abalti, Bear Forward
268: The who, what and how of building strategic relationships with Nina Thomas
267: How one entrepreneur fast-tracked his personal brand on social media | Trevor & Brendan recap the Adam Robinson interview
266: Building a case for why business owners need to get serious about building their personal brand - interview with Adam Robinson, founder of Retention.com
265: Recapping Kris Ward's behind-the-scenes personal brand story with Brendan & Trevor
264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!
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