In this special encore edition of the podcast, we're replaying a popular episode in which we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace.
I’m talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are looking at ways to maximise their revenue without killing themselves in the process.
Featured expert guest is GREG BURGOYNE from New Zealand.
Greg is the founder of the Course Creators Academy; he helps thought leaders and experts (coaches/consultants) unpack their valuable IP and create an offering in order to scale their impact.
In the conversation, we touch on a number of topics associated with the process of productising one's knowledge for commercial gain, including:
* Cohort-based courses, and the stages involved in launching and delivering them
* Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!)
* Delivering online training into enterprise-level organisations
* The different types of delivery platforms e.g. Kajabi, Podia (all-in-one platforms) vs course hosting platforms such as Teachable, and Thinkific; marketplaces like Udemy (the “YouTube of paid courses”); WordPress plugin options, plus online community platforms such as Mighty Networks that house courses and training as well as community forums
Greg says it's important when starting out to begin small, validate your idea, then do it live: "don’t necessarily productise it straight away".
We cover self-sabotage, and people's aversion to the marketing and sales function involved in building a business around course creation.
QUOTABLE QUOTE: “Who is going to thank you on the other side of stepping out of your comfort zone?”
Check out Greg's website, or connect with him on LinkedIn.
283: Taking your personal brand global with Anne Scottlin, the 'Podcast Maestro' & award-winning show host
282: Purpose, Passion, Principles + Profit with Dr John Tickell
281: How to win more clients using organic content with Chris James
280: The business of speaking: An insider's guide with Carson White
279: Design an offer that aligns with your purpose AND fuels your business - w/ Cristina Castro & Angela Tsai
278: Automate your personal brand-based business with Alycia Edgar
277: Design your one-person service-based business with Ellen Donnelly, The Ask
276: [ CASE STUDY ] How Jackie Goddard has commercialised her knowledge & expertise
275: Reputation = revenue: The business of personal branding
273: ENCORE EPISODE - How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]
272: Season 7 Finale [Part 2] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode
271: Season 7 Finale [Part 1] - Personal branding tips, advice and insights - what did you miss? #BumperEpisode
270: Becoming your own PR machine: Demystifying PR and making it work for your personal brand - interview with Trevor Young, the PR Warrior
269: The down and dirty of producing a podcast for your business with Bea Abalti, Bear Forward
268: The who, what and how of building strategic relationships with Nina Thomas
267: How one entrepreneur fast-tracked his personal brand on social media | Trevor & Brendan recap the Adam Robinson interview
266: Building a case for why business owners need to get serious about building their personal brand - interview with Adam Robinson, founder of Retention.com
265: Recapping Kris Ward's behind-the-scenes personal brand story with Brendan & Trevor
264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!
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