Is your marketing missing a key component, say, a way to reach Spanish speaking audiences? Many attorneys miss a large segment of their community that wants legal services, if only they would reach out.
Guest Hugo Gomez founded and leads Abogados Now, a digital marketing company that helps connect attorneys in the U.S. with the Spanish-speaking communities around them. This is about more than hiring a translator, this is about understanding different cultures and reaching out to them. Go beyond adding a “Google Translate” button to your website. What works in English often doesn’t work in another language. Even in Spanish the language and nuances vary from country to country, community to community.
Think it doesn’t matter? The Spanish speaking market is the fastest growing segment in the U.S., and nearly 1 in 5 people in the country have connections to Spanish speaking communities. The numbers don’t lie. It’s a massive market. But it’s not easy, and it takes experts who understand the cultures. Reaching out, effectively, to the Spanish speaking markets in your area can be your competitive edge.
Learn the steps you can take to establish an entirely new arm to your marketing and the services you provide and the people you help. Learn about adding a layer of authenticity, understanding, and honest representation. What works, where do you present yourself, and how do you reach these markets?
Mentioned in this Episode:
Law360, “Abogados Now Founder On Reaching Spanish Speakers”
Join The Un-Billable Hour Community Table
It’s About You: Surviving (And Thriving) In Your High-Stress Career.
Community Table: Hiring Your First Employee And A “Second In Command”
The Nexus of Intake and Marketing. Convert Leads Into Clients
Community Table: Real AI Uses For Legal Work, Marketing ROI, and Paid Consultations
Good Growth (And Bad Growth): Build Your Business Intentionally
Community Table: How To Measure Your Hiring, Avoid The Bull$#!*.
The Human In The Machine, “Natural” VS. “Artificial” Intelligence
Community Table: The Dos and Don’ts of Law Firm Resolutions For 2024
Legal Tech, The End Of The Law As We Know It?
Community Table: Keys to an Effective Landing Page
Separating The Wheat From The Chaff In Legal Tech (And AI)
Community Table: Establishing Office Computer Policies (Think Security)
Training Lawyers For Success || Meeting The Need For Legal Education
Community Table: A Compensation Plan For Associate Referrals
In The Niches: Advanced SEO That Fuels Your Firm
Community Table: When It’s Time To Grow, What To Do Next?
Using AI To Land Better Cases? Why Not?
Community Table: Using Vacations to Strengthen Company Culture
Community Table: Making Changes And Getting Paid
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
ABA Journal Podcasts - Legal Talk Network
ABA Law Student Podcast
ABA Journal: Modern Law Library
The Legal Toolkit
New Solo