Marketing and sales are keys to building your business. But where do they meet? It takes two to tango, and “Intake” is the junction. Good intake is always worth the effort.
Guest Bo Royal is co-founder of Pareto Legal and has worked with several Fortune 1,000 companies and scores of law firms. He specializes in helping small and medium sized law firms build their business and strengthen their intake process.
Data tracking and quality matters. Follow the trail, understand how the marketing funnel is working and where to get prospects in the door and sign that retainer. Intake is about nurturing inbound leads – the results of your advertising and marketing – and turning them into clients.
Intake can make or break all of your marketing and sales efforts. Don’t build a “leaky bucket.” You worked hard, and spent a lot, to develop leads. This is an important episode that can help you go that last mile from generating interest to capturing revenue. Track the “journey” of every prospect. It’s not luck, it’s a process.
Mentioned in this Episode:
Pareto Legal
Pareto PPC LinkedIn
Lawmatics
Needles legal software
Hubspot
Clio Grow
Google Analytics for beginners
Join The Un-Billable Hour Community Table
Community Table: Hiring Your First Employee And A “Second In Command”
Community Table: Real AI Uses For Legal Work, Marketing ROI, and Paid Consultations
Good Growth (And Bad Growth): Build Your Business Intentionally
Community Table: How To Measure Your Hiring, Avoid The Bull$#!*.
The Human In The Machine, “Natural” VS. “Artificial” Intelligence
Community Table: The Dos and Don’ts of Law Firm Resolutions For 2024
Legal Tech, The End Of The Law As We Know It?
Community Table: Keys to an Effective Landing Page
Separating The Wheat From The Chaff In Legal Tech (And AI)
Community Table: Establishing Office Computer Policies (Think Security)
Training Lawyers For Success || Meeting The Need For Legal Education
Community Table: A Compensation Plan For Associate Referrals
In The Niches: Advanced SEO That Fuels Your Firm
Community Table: When It’s Time To Grow, What To Do Next?
Using AI To Land Better Cases? Why Not?
Community Table: Using Vacations to Strengthen Company Culture
Lost In Translation? Marketing To Spanish Speaking Communities
Community Table: Making Changes And Getting Paid
When It’s Time To Produce, It’s About Your Team: Who’s Running The Show?
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
ABA Journal Podcasts - Legal Talk Network
ABA Law Student Podcast
ABA Journal: Modern Law Library
The Legal Toolkit
New Solo