In this episode, Sean sits down with Annette Franz, founder and CEO of CX Journey Inc. They dive into why Annette started CX Journey and her +30 years of CX experience. They go deeper into her thoughts on customer expansion and retention. Annette gives some great insights on journey orchestration and how marketers can leverage this. Her tone gives off a jovial, astute knowledge on creating great customer experiences. Annette gets deep on why loves routines, her 90s bodybuilding days, any why/how she gets out of the office to recharge.
More About Annette. https://www.linkedin.com/in/annette-franz/
Episode 149: How Companies Are On the Clock and Need to Find the Perfect Time
Episode 148: How Focusing on Strategic Growth Offer Solutions in Plain Sight and Improves Experiences
Episode 147: How Architecting Better Data Models and Building Better Customer Experience Cadences Drastically Improves Churn
Episode 146: Why is Understanding the Research and Development Process is Essential for the Customer Experience
Episode 145: How Staying Curious and Keeping in the Customer's Narrative Improves Customer Experience
Episode 144: How Using Revenue Operations Strategies Improves Customer Experience
Episode 143: How to Bridge the Sophistication Gap in Marketing to Create Better Customer Experiences and Achieve Revenue Growth
Episode 141: How Effective Thought Leadership Creates Better Content and Deeper Customer Experiences
Episode 140: Why Taking a Buyer's Journey Perspective Enhances Customer Experiences and Decreases Churn
Episode 139: What Can a Bunch of Guys in Togas Teach Us about Leadership
Episode 138: Why Enabling Your Team to be Subject Matter Experts Creates Great Customer Experiences
Episode 137: Why Influencer Marketing is More than Just Getting Likes and Views
Episode 136: How to Remove Bias to get Good, Actionable Customer Experience Data
Episode 135: How Packaging Gratitude with a Sale Creates Customer Experiences
Episode 134: How Solving Problems with Podcasts Created Great Customer Experiences
Episode 133: How to Build Great Customer Experiences with Product Led Growth
Episode 132: Why Demand Creation Resonates Better with B2B Customers
Episode 131: How Great Customer Experience Comes from Great Human Writers and Not AI
Episode 130: How Living through the Remote Work Experience Creates Better Journeys to Coach Clients
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