Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
We’re talking about increasing your fees. Now wouldn’t that be nice? Just take your prices and charge more? And you’ll just make more money. Isn’t that great? Well you know what, it’s actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Well guess what? People judge your quality based on your fees. Think about it, I asked you the question, what’s a better watch? A Timex or a Rolex? And some of you are like, “Timex, do they even make them anymore?” Like pretending you don’t know. And then when I said, how about a Rolex? You all knew what that cost, “oh, $5000 well it depends on which one you get. How much are we blinging this one out Carl?” Now you can spend 15 or above. You all knew what the Rolex cost. But none of you could figure out what the Timex would cost. Right, because we are sold on brands that are higher in price. Apple, Mercedes Benz, Jaguar, Tiffany’s, you know, Rolex and other high end brands. What makes them high end? How do you know they’re as good as they claim? The reality is you don’t! The way that you judge quality is based on their price.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price Part 2
Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price
Carl Gould-#70secondCEO-You Need to Get to the Point Where You Get...Yes But
Carl-Gould-#70secondCEO-How Much Could You Raise Your Pricing Without Losing Clients
Carl-Gould-#70secondCEO-It's ALL in the Presentation
Carl-Gould-#70secondCEO-Keep the Buying Process Simple
Carl-Gould-#70secondCEO-We Brag About the Premium Purchases We Make
Carl-Gould-#70secondCEO-You are not Allowing Your Clients to Say They Are the Best Client for You
Carl-Gould-#70secondCEO-Purchasers Decide on Their Purchases Based on Top 2 Complaints
Carl-Gould-#70secondCEO-What Kind of Buyer Takes Your Higher Priced Guarantee
Carl-Gould-#70secondCEO-Higher Level or Lower Level
Carl Gould-#70secondCEO-Leverage the Complaints in Your Industry
Carl-Gould-#70secondCEO-Change Your Business Messaging Part 2
Carl-Gould-#70secondCEO-Change Your Business Messaging
Carl-Gould-#70secondCEO-Clients Buying Habbits Have Changed
Carl-Gould-#70secondCEO-How to be a High Value Player
Carl-Gould-#70secondCEO-Top 3 Traits You Admire
Carl-Gould-#70secondCEO-Cash Flow Positive Buying Power Operating Expenses
Carl-Gould-#70secondCEO-Building the Balance Sheet
Carl-Gould-#70secondCEO-Being Obnoxious Good or Bad Part 2
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