Branch Out - A Podcast from Connection Builders
Business:Careers
Often, we put in so much time and effort to create a brand identity, but we don't realize that there's a huge disconnect between that brand identity and our consumers' perception of our brand image. In this episode, we are joined by Lydia Michael, Founder of Blended Collective, a multicultural marketing firm that helps people and brands reach and engage diverse audiences. We discuss the difference between brand identity and brand image, their importance, and what to do to ensure that they align. Lydia also explains how consumers increasingly support brands that have meaning and are purpose-driven and the importance of picking values and brand pillars that you know you can live out as a brand. We then discuss the Blended Collective's multicultural and diversity work, how it intersects with brand, and how to build brand love through authenticity, humanizing, personalizing experiences, and storytelling.
Key Points From This Episode:
Lydia Michael
Lydia Michael on LinkedIn
Lydia Michael on Instagram
Blended Collective
Alex Drost LinkedIn
Branch Out Podcast LinkedIn
Connection Builders LinkedIn
Have thoughts or comments? We want to hear from you. growth@connection.builders
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