Boundaries are all about setting guidelines for how you work.
From your very first interaction with a client or a prospect, you're giving them hints about how you work or even explicitly setting expectations for how you'll work together.
So if you take four days to respond to their request for information, they might have the impression that you're a little slow. React immediately, and they'll think you're always available.
What choices we make about where our boundaries are–or aren't–can have a huge effect on our overall capacity and how much time it takes to actually serve each client.
Boundaries can be a really powerful tool when we're talking about streamlining or increasing your operational capacity.
Today we're going to dig into them with my guest, Brittany Berger. She's the founder of Work Brighter, which is a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for “unproductive” things like rest, self-care, and fun.
She started Work Brighter after five years running content marketing in really high-stress startups that prioritized hustle, growth, and scaling over self-care and mental health. Now that she's changed her own mindset, she spends her time helping other high achievers find balance for themselves and advocating for mental health awareness.
Let's just say her boundary game is strong.
Listen to the full episode to hear:
Learn more about Brittany:
Learn more about Susan:
Introducing Beyond Margins
Taking a Break
Examining Your Relationship With Your Business With Nicole Lewis-Keeber
Busting Productivity Myths and Redefining Work Life Balance with Tanya Dalton
The End Goal of Maintenance Mode, What it Is, and What it Isn't
Self Awareness as the Key That Unlocks Consistency with Marie Poulin
When to Quit and When to Persevere in Your Business with Margo Aaron
Building Healthy Habits That Facilitate Consistency with Sarah Von Bargen
Preparing Your Business So You Can Take a Real Break with Claire Pelletreau
Hiring, Selecting Business Partners, and Growing a Team That Enables Maintenance Mode with India Jackson
Leveraging People, Processes and Technology with Jason Staats
Develop a Sales Process With An Eye Toward Consistency with Allison Davis
Work on a Consistent Message and Marketing System to Prepare For Maintenance Mode with Michelle Mazur
Shift Your Model To Get Your Business to Maintenance Mode with Mark Butler
The Maintenance Mode Mindset: Stop Breaking Your Business with Racheal Cook
Finka Jerkovic - Assessing + Addressing Your Capacity as Founder
Assessing Your Business' Capacity with Anna Wolf
Startup vs Maintenance CEO: Is it One or the Other? with Sarah Avenir
Starting With the End in Mind and Reverse Engineering the Plan with Ryan Lazanis
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