Don't break it, stay the course, work the system. Don't break it, stay the course, work the system. That's the refrain that's in the back of my head all the time now.
One of the biggest challenges of getting your business into maintenance mode is your mindset.
It's not that it's so difficult to build systems or design your business model to be sustainable and resilient. It's that we, as entrepreneurs like breaking stuff and we LIKE shiny new things–shiny things are FUN!
Breaking your business over and over with new offers, new messaging, new technology tools, new business models is not the path to creating a lasting, sustainable business. In fact, it’s how too many business owners burn out.
The real answer might seem boring, but it's actually kind of freeing.
It’s consistency, working the system, staying the course.
Once you figure out what works for your business, the key is not to break it and not to get in your own way
But... HOW?
HOW do I get out of my own way? HOW do I stop getting distracted by every new idea that pops into my head? How do I keep myself from breaking it? What am I supposed to DO all day if my business doesn’t need me to shop up and deliver?
That's exactly what I'm talking about today with Rachael Cook. She's a business strategist, author, and the host of the Promote Yourself to CEO podcast. And she helps business owners figure out how NOT to break their businesses.
Listen to the full episode to hear:
Learn more about Racheal Cook:
Learn more about Susan:
Resources:
Taking a Break
Bake In Boundaries in Your Default Settings with Brittany Berger
Examining Your Relationship With Your Business With Nicole Lewis-Keeber
Busting Productivity Myths and Redefining Work Life Balance with Tanya Dalton
The End Goal of Maintenance Mode, What it Is, and What it Isn't
Self Awareness as the Key That Unlocks Consistency with Marie Poulin
When to Quit and When to Persevere in Your Business with Margo Aaron
Building Healthy Habits That Facilitate Consistency with Sarah Von Bargen
Preparing Your Business So You Can Take a Real Break with Claire Pelletreau
Hiring, Selecting Business Partners, and Growing a Team That Enables Maintenance Mode with India Jackson
Leveraging People, Processes and Technology with Jason Staats
Develop a Sales Process With An Eye Toward Consistency with Allison Davis
Work on a Consistent Message and Marketing System to Prepare For Maintenance Mode with Michelle Mazur
Shift Your Model To Get Your Business to Maintenance Mode with Mark Butler
Finka Jerkovic - Assessing + Addressing Your Capacity as Founder
Assessing Your Business' Capacity with Anna Wolf
Startup vs Maintenance CEO: Is it One or the Other? with Sarah Avenir
Starting With the End in Mind and Reverse Engineering the Plan with Ryan Lazanis
What Does Maintenance Mode Look Like? featuring Ryan Lazanis, Anna Wolf, and Tamara Kemper
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