On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.
Hear them discuss:
01:53 - Are US sportsbook product companies or marketing companies?
05:44 - The importance of price as part of the betting product experience
09:30 - Lean marketing tactics for operators without billion dollar marketing budgets
12:00 - How to successfully market betting apps using app store optimization
15:17 - Acquiring users and customers organically
20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting
23:05 - The popularity of political betting markets
24:51 - Examining the current prediction markets for the 2024 US presidential election
29:00 - Critiquing Smarkets' marketing strategy
30:31 - What James wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
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E211 - Joe Dunnigan from ALT Sports Data
E210 - Matthew Trenhaile
E209 - Dillon Borgida from Betonu
E208 - Greg Kajewski from BettorEdge
E207 - Chris Grove from Acies Investments
E205 - Antonino De Rosa
E204 - Matt Restivo from OddsJam
E203 - Will Martin from LiveDuel
E202 - Manu Gambhir from Xpoint
E201 - Paul King from OddsMonkey
E200 - Joe Brennan Jr. from Prime Sports
E199 - David Frohardt-Lane from DL Trading
E198 - Brad Allen from Eilers & Krejcik
E197 - Jacob Fortinsky from Novig
E196 - Paris Smith
E195 - Jesse Learmonth from The Betting Startups Podcast
E194 - Joey Levy from Betr
E193 - Vinit Bharara from Mojo
E192 - Evan Kirkham from Outlier
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