On this episode of the Business of Betting Podcast, Jason is joined by Brad Allen from Eilers & Krejcik.
Hear them discuss:
01:34 - The origin of Brad’s weekly podcast, Zero Latency
03:05 - Brad takes control of the host chair and asks Jason questions
03:48 - Smarkets’ initial plans to enter the US market, and how that’s changed over time
06:46 - How Smarkets is localizing its core product to the US market
09:27 - Smarkets’ future prospects and opportunities in the US
11:31 - The allure of high margin products like same-game parlays
13:30 - Why Smarkets decided to build its own geolocation solution internally
17:17 - The B2B opportunity for Smarkets to commercialize its geolocation solution
18:58 - Brad’s view of the industry, and which operator he thinks could be a “game changer”
21:27 - Where ESPN Bet fits into the landscape since its launch
25:04 - Why Brad thinks that Rush Street Interactive is a good acquisition candidate
25:54 - What Brad wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
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E213 - Adam Bjorn from Plannatech
E212 - Joe Asher from IGT
E211 - Joe Dunnigan from ALT Sports Data
E210 - Matthew Trenhaile
E209 - Dillon Borgida from Betonu
E208 - Greg Kajewski from BettorEdge
E207 - Chris Grove from Acies Investments
E206 - James McLoughlin from Stirling Mac
E205 - Antonino De Rosa
E204 - Matt Restivo from OddsJam
E203 - Will Martin from LiveDuel
E202 - Manu Gambhir from Xpoint
E201 - Paul King from OddsMonkey
E200 - Joe Brennan Jr. from Prime Sports
E199 - David Frohardt-Lane from DL Trading
E197 - Jacob Fortinsky from Novig
E196 - Paris Smith
E195 - Jesse Learmonth from The Betting Startups Podcast
E194 - Joey Levy from Betr
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