Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
You’re going to have a premium offering, that really high McDaddy offering and then, once you’ve convinced them of the value of your brand, then they’re going to go and purchase off the menu. And on that menu is something for every appetite and something for every budget. You need to compete to be the best in your niche. Not the worst. And if you’re pricing is in the middle of your niche, consumers think you are among the worst. Because if you are the highest price in your niche, they’re going to think, “Wow! They can command those high prices, they must know something.” Conversely, if you are the lowest in your niche, that is the second way you assert your authority. How can they be doing all of this and not charging us? They must know something. But in the middle? Nobody knows anything. That doesn’t take any talent to be in the middle. But to be the top or the bottom in pricing that takes talent. That takes an expert, you need to be an expert. Ok, for most of you watching/listening today. It’s easier to be the highest price in your niche as opposed to the lowest price in your niche. You go low price, now you’re on a huge volume game. Now you’re competing with the real big boys.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price Part 2
Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price
Carl Gould-#70secondCEO-You Need to Get to the Point Where You Get...Yes But
Carl-Gould-#70secondCEO-How Much Could You Raise Your Pricing Without Losing Clients
Carl-Gould-#70secondCEO-It's ALL in the Presentation
Carl-Gould-#70secondCEO-Keep the Buying Process Simple
Carl-Gould-#70secondCEO-We Brag About the Premium Purchases We Make
Carl-Gould-#70secondCEO-You are not Allowing Your Clients to Say They Are the Best Client for You
Carl-Gould-#70secondCEO-Purchasers Decide on Their Purchases Based on Top 2 Complaints
Carl-Gould-#70secondCEO-What Kind of Buyer Takes Your Higher Priced Guarantee
Carl-Gould-#70secondCEO-Higher Level or Lower Level
Carl Gould-#70secondCEO-Leverage the Complaints in Your Industry
Carl-Gould-#70secondCEO-Change Your Business Messaging Part 2
Carl-Gould-#70secondCEO-Change Your Business Messaging
Carl-Gould-#70secondCEO-Clients Buying Habbits Have Changed
Carl-Gould-#70secondCEO-How to be a High Value Player
Carl-Gould-#70secondCEO-Top 3 Traits You Admire
Carl-Gould-#70secondCEO-Cash Flow Positive Buying Power Operating Expenses
Carl-Gould-#70secondCEO-Building the Balance Sheet
Carl-Gould-#70secondCEO-Being Obnoxious Good or Bad Part 2
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