Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
So, here’s what you need in your business. Whether somebody buys it or not you NEED to offer a VIP, or exclusive or premium service, or white glove treatment, concierge or mcdaddy, or the whole enchilada. Whatever you want to term it. But you need that platinum, titanium offering where it’s the highest level engagement with your company. How do you know what to charge? Take your current fee, cross a line through it, take that number, cross a line through that, double that number! So, you double it, and then you double it again and you bundle products, services and bonuses and perks that to your clientele would make that price seem reasonable. That’s when you know you have a high enough price offering. Think about it, you walk into the showroom of an automobile dealership. What car do they have in the middle of the showroom , behind velvet ropes with the spotlights on it? Right, their most expensive car, which nobody ever buys. Why do they put it in the middle of the showroom? Because they know it will attract you into the showroom, you will be convinced the brand is worthwhile and then you’ll go buy something else off the menu.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price Part 2
Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price
Carl Gould-#70secondCEO-You Need to Get to the Point Where You Get...Yes But
Carl-Gould-#70secondCEO-How Much Could You Raise Your Pricing Without Losing Clients
Carl-Gould-#70secondCEO-It's ALL in the Presentation
Carl-Gould-#70secondCEO-Keep the Buying Process Simple
Carl-Gould-#70secondCEO-We Brag About the Premium Purchases We Make
Carl-Gould-#70secondCEO-You are not Allowing Your Clients to Say They Are the Best Client for You
Carl-Gould-#70secondCEO-Purchasers Decide on Their Purchases Based on Top 2 Complaints
Carl-Gould-#70secondCEO-What Kind of Buyer Takes Your Higher Priced Guarantee
Carl-Gould-#70secondCEO-Higher Level or Lower Level
Carl Gould-#70secondCEO-Leverage the Complaints in Your Industry
Carl-Gould-#70secondCEO-Change Your Business Messaging Part 2
Carl-Gould-#70secondCEO-Change Your Business Messaging
Carl-Gould-#70secondCEO-Clients Buying Habbits Have Changed
Carl-Gould-#70secondCEO-How to be a High Value Player
Carl-Gould-#70secondCEO-Top 3 Traits You Admire
Carl-Gould-#70secondCEO-Cash Flow Positive Buying Power Operating Expenses
Carl-Gould-#70secondCEO-Building the Balance Sheet
Carl-Gould-#70secondCEO-Being Obnoxious Good or Bad Part 2
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