In this episode, co-host, Jason Smith sits down with Mark Giovino, Founder and CEO of the Alliance Group to talk about sponsorships in the zoos and aquariums industry. Mark outlines his career path and how he started his own agency focused primarily on introducing brands to sponsorship marketing at zoos and aquariums. They cover a range of topics from creative marketing strategies to how brands should market to families.
Mike Palisi | President, Van Wagner College
John Rocco & Dhaval Bhatt | The Hockey for All Campaign
Paula Beadle | CEO, Caravel Marketing & Founder, Sponsorship Mastery Summit
Yaron Talpaz | VP of Strategic Partnerships, Pico
Vicki Higgins | Founder & CEO of the CXP Agency
Emily Pachuta (CMO, Invesco) & JoAn Scott (Managing Director, NCAA) | Planning for March Madness
Billy Demong | Olympic Gold Medalist & Executive Director of USA Nordic Sport
Ed Horne, Jessica Park, Shiv Singh & Xavier Gutierrez | Engaging A New Generation of Fans
Norm O'Reilly, Sub Nijjar, Brian Graybill, Judy Lee & Zac Eller | The Future of Experiential Marketing
Blake Lawrence & Zaileen Janmohamed | Simplifying the Brand & Athlete Relationships
Scott O'Neil | CEO, Philadelphia 76ers & New Jersey Devils
Michael Armstrong, Ania Sponaski & Kris Cuaresma-Primm | Driving Community Impact
Sara Toussaint, Allie Ayres, Heidi Pellerano, Josh Keller, Kay Bradley & Mallika Pereira | The Growth of North America Soccer
Tariq Hassan, Kristin Cavallo, Tiana Conley & Alexia Wharton | Building Brand Purpose
David Bornoff & Jerry Hoak | Growing the DoorDash Brand
Bob Lynch | President & Founder, Sponsor United
Danita Johnson | President, Business Operations, D.C. United
Allison Eddy Sollazzo | Director of Club Business Development, NHL
Dionna Widder | Chief Revenue Officer, Houston Dynamo & Dash
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