In this episode, co-host, Jason Smith connects with Emily Pachuta, Chief Marketing & Analytics Officer with Invesco and JoAn Scott, Managing Director of Basketball Championships with the NCAA to talk about a very strategic partnership around March Madness. They discuss how they had to pivot in 2020 with COVID, how they used technology to connect with fans, and how they developed a financial education program as a foundation to the partnership. Enjoy the episode!
Mike Palisi | President, Van Wagner College
John Rocco & Dhaval Bhatt | The Hockey for All Campaign
Paula Beadle | CEO, Caravel Marketing & Founder, Sponsorship Mastery Summit
Yaron Talpaz | VP of Strategic Partnerships, Pico
Vicki Higgins | Founder & CEO of the CXP Agency
Mark Giovino | Founder & CEO of Allionce Group
Billy Demong | Olympic Gold Medalist & Executive Director of USA Nordic Sport
Ed Horne, Jessica Park, Shiv Singh & Xavier Gutierrez | Engaging A New Generation of Fans
Norm O'Reilly, Sub Nijjar, Brian Graybill, Judy Lee & Zac Eller | The Future of Experiential Marketing
Blake Lawrence & Zaileen Janmohamed | Simplifying the Brand & Athlete Relationships
Scott O'Neil | CEO, Philadelphia 76ers & New Jersey Devils
Michael Armstrong, Ania Sponaski & Kris Cuaresma-Primm | Driving Community Impact
Sara Toussaint, Allie Ayres, Heidi Pellerano, Josh Keller, Kay Bradley & Mallika Pereira | The Growth of North America Soccer
Tariq Hassan, Kristin Cavallo, Tiana Conley & Alexia Wharton | Building Brand Purpose
David Bornoff & Jerry Hoak | Growing the DoorDash Brand
Bob Lynch | President & Founder, Sponsor United
Danita Johnson | President, Business Operations, D.C. United
Allison Eddy Sollazzo | Director of Club Business Development, NHL
Dionna Widder | Chief Revenue Officer, Houston Dynamo & Dash
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