Sometimes launching a project can feel a bit uncertain. It can feel like you’re throwing your idea against the wall and hoping it sticks. But, what if we told you it doesn’t have to be that way? What if we told you there is actually one aspect of crowdfunding that, after mastering you’ll be able to have a pretty good handle on how things are going to turn out?
Well, lucky for you, Nalin does just that in this week’s episode. The topic: your audience. By knowing the in’s and out’s of who your project was made for, you will be able to crush your crowdfunding campaign and have better success.
Main Takeaways
[0:34]: Encouragement for Those in the Trenches
Why Nalin does what she does.
[2:40]: How Nalin’s Previous Life As A Product Marketing Manager Relates to Crowdfunding
Being a project marketing manager at an after-market car solution company taught Nalin some very important crowdfunding lessons that she shares with us all.
[4:22]: What Is “Product Market Fit” Anyway?
Let’s compare a cooking pan and a smart trash can to explain this one.
[8:27]: What Product Does Your Audience Like?
You have to know your “why” to know your audience. If you can’t pin down exactly who your audience is - go back to the drawing board of why you created your product in the first place.
[10:22]: The Potatoe Peeler Example
How does a potato peeler have anything to do with your audience? A lot actually!
[16:17]: Picking Your Audience Helps You Pick Their Influencers
People trust influencers, reviewers, or anyone who has sway in a certain industry. Knowing your audience will allow you to know who will have more success in selling your product to them for you.
[17:49]: How To Predict People’s Response To Your Product
What if you could know how people are going to react to your project before it launches? Well, you can!
Resources From This Episode
CCP 050: How To Run Your Pre-Launch Facebook Group
CCP 049: How To Run Pre-Launch Facebook Ads
CCP 048: Answering Crowdfunding Questions
CCP 047: The Right Audience Size To Get Fully Funded
CCP 046: Create An Effective Landing Page
CCP 045: Finding The Right Teammates
CCP 044: Organic Marketing For Crowdfunding
CCP 043: Simplify To Successfully Launch
CCP 042: Need A Push To Get Started? Here It Is
CCP 041: Social Media 101 For Kickstarter
CCP 040: Create Content Your Backers Want
CCP 039: The Pre-Launch Page Vs Landing Page
CCP 038: Don't Reinvent The Wheel (Model What Works!)
CCP 037: Why crowdfunding is not for you
CCP 036: Paid Promos Won't Save A Bad Campaign
CCP 035: How To Find The Right Backers For Your Idea
CCP 034: Step-By-Step Process To Raise $142,775 For AUDRIC's Watch
CCP 033: How To Create A Product People Want And Raise $466,659 with Graphene-X
CCP 032: Reimagining The Crowdfunding Valley Of Death
CCP 031: Solving Problems Through Products And Raising $54,354 For MK9 Chef Knife
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