EDGE of the Web - The Best SEO Podcast for Today’s Digital Marketer
Business:Marketing
The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It’s awesome to reflect back on what Cindy was talking about in 2018 and and nowm in 2023. She was spot on with Entities being the target of search engine optimization, and we cut back to that show just to reflect. Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test. The Big G is always learning, and our job is feed the beast in order to win in search. Cindy Krum is a stellar player in the SEO constellation and we’re excited to unpack this first segment of her 2022 interview with us. Be sure to check out the second episode coming shortly!
[00:02:50] Introducing Cindy Krum
[00:06:04] A Throwback Moment on Entities from the 2018 Show with Cindy
[00:10:47] What are Entities?
[00:12:43] Contextualizing the Cute Puppy Search
[00:13:44] How Does Google Define an Entity?
[00:15:02] Did Google Use Links to Understand Entities in the Early Days of Search?
[00:16:23] How has the Knowledge Graph Evolved?
[00:17:35] Site Strategics: Title Sponsor of EDGE of the Web
[00:18:20] Mobile-First Indexing was a Misnomer. It had to do with Portabiity
[00:21:28] Entities Being Language Agnostic: HREFLang
[00:22:50] What is Above the Knowledge Graph? The Topic Layer
[00:26:26] You Can Guarantee that there's Another Training Benefit to What Google Rolls Out
[00:27:30] EDGE of the Web Sponsor: WIX edgeofthewebradio.com/wix
[00:28:36] Moving from Monolithic to Micro Services
[00:30:31] Portability as it Applies to Passage Indexing
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
WIX https://edgeofthewebradio.com/wix
Follow Cindy Krum
https://twitter.com/Suzzicks
https://www.facebook.com/cindy.krum/
https://www.linkedin.com/in/cindykrum/
https://www.instagram.com/mobilemoxie/
Mobile Moxie recently launched some cool new Chrome plugins for our main tools:
SERPerator:
https://chrome.google.com/webstore/detail/serperator-by-mobilemoxie/ghnlaojdcibbkcgmanbbmbdgccmfdaof
Page-oscope:
https://chrome.google.com/webstore/detail/page-oscope-by-mobilemoxi/aofebfljannpdpbeapgnolkihjiepdeo
They also have a new WordPress Plugin: https://wordpress.org/plugins/page-oscope-preview-by-mobilemoxie/
679 | News from the EDGE | Week of 4.29.2024
678 | Moore’s Law & the Accelerated Growth of AI w/ Michel Fortin
677 | Fending off Local Attacks w/ Joy Hawkins
676 | Getting Tactical with Local SEO w/ Joy Hawkins
675 | News from the EDGE | Week of 4.8.2024
674 | Drawing The Line With AI Content w/ Simon Cox
673 | News from the EDGE | Week of 4.1.2024
672 | Reflecting on SEO and Web Development History w/ Simon Cox
671 | News from the EDGE | Week of 3.25.2024
670 | The GA4 Concert and Afterparty w/ Brie Anderson
669 | News from the EDGE | Week of 3.11.2024
668 | Rocking Out GA4 w/ Brie Anderson
667 | News from the EDGE | Week of 3.4.2024
666 | Design Thinking for SEOs w/ Ola King
665 | News from the EDGE | Week of 2.26.2024
664 | Search Experience Optimization w/ Ola King
663 | News from the EDGE | Week of 2.19.2024
662 | Local SEO and Google SGE w/ Greg Gifford
661 | News from the EDGE | Week of 2.12.2024
660 | How To Dominate Your Local SEO w/ Greg Gifford
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