Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
You want to make the promise that nobody else in your niche has the guts to make. Now how do you know what promises to make? At your next association meeting, at your next gathering where you’re among your other industry peers and you get into your CEO round-tables and your mastermind groups you guys all talk about the same problems. You all HAVE the same PROBLEMS!
So, make a list of what those problems are. Cross them out one at a time and say, see that one? You’re not going to have that problem if you’re our customer. See that one? You’re not going to have THAT problem if you’re our customer. What it will attract is value based buyers and not price based buyers. In other words, you can increase your fees. You increase your fees you’re thought of as an expert. What do people buy from in winter? Come on...go ahead...exactly they buy from experts. So, this is a domino effect. One of these strategies plays right into the other one. So, get right to work-
Make that list of all the complaints
Circle the ones you think you can fix
Promise your clientele and your pipeline that that will never happen to them as long as they are a customer of yours.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price Part 2
Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price
Carl Gould-#70secondCEO-You Need to Get to the Point Where You Get...Yes But
Carl-Gould-#70secondCEO-How Much Could You Raise Your Pricing Without Losing Clients
Carl-Gould-#70secondCEO-It's ALL in the Presentation
Carl-Gould-#70secondCEO-Keep the Buying Process Simple
Carl-Gould-#70secondCEO-We Brag About the Premium Purchases We Make
Carl-Gould-#70secondCEO-You are not Allowing Your Clients to Say They Are the Best Client for You
Carl-Gould-#70secondCEO-Purchasers Decide on Their Purchases Based on Top 2 Complaints
Carl-Gould-#70secondCEO-What Kind of Buyer Takes Your Higher Priced Guarantee
Carl-Gould-#70secondCEO-Higher Level or Lower Level
Carl Gould-#70secondCEO-Leverage the Complaints in Your Industry
Carl-Gould-#70secondCEO-Change Your Business Messaging Part 2
Carl-Gould-#70secondCEO-Change Your Business Messaging
Carl-Gould-#70secondCEO-Clients Buying Habbits Have Changed
Carl-Gould-#70secondCEO-How to be a High Value Player
Carl-Gould-#70secondCEO-Top 3 Traits You Admire
Carl-Gould-#70secondCEO-Cash Flow Positive Buying Power Operating Expenses
Carl-Gould-#70secondCEO-Building the Balance Sheet
Carl-Gould-#70secondCEO-Being Obnoxious Good or Bad Part 2
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