The growth of awareness of lab-grown diamonds among consumers has been remarkable, with 80% of consumers saying they have heard and know about lab-grown diamonds. On behalf of Evolution Diamond, Marty Hurwitz CEO of The MVEye outlines, from a demographic and psychographic perspective, who the consumer is that is buying this product. Further, for retailers, he highlights the key drivers in the purchase decision and shares educational sources to help inform and train staff on the category. Evolution Diamond is a vertically integrated lab-grown diamond company established to make progressive change in the diamond jewelry industry. They procure rough directly from growers and cut and polish diamonds in their own factories. They also have full jewelry manufacturing, design and marketing capability to develop private label and branded collection.
Break Six Rules to Sell More Bands
Mastering The Brand Balancing Act
Securing the Sale: Is Gold Filled Jewelry Right For You
Inflation Survival Guide
Say Yes to Colored Gemstone Engagement Rings
Beyond the Sparkle - Gemstones in Modern Consumer Trends
The Sustainability Opportunity: Reaching a New Customer
A Winning Formula: Email Marketing
Shining Opportunities: Embracing Lab-Grown Diamond Jewelry
Personalization & Customization: Grow & Retain a Customer Base
Diamond Inclusions: Nature’s Storyteller
Applying the 80-20 Rule to Managing Diamond Jewelry Inventory
The Power of a Strong Logo
The Growing Market for Men’s Jewelry
5 Key Insights into the Lab Grown Phenomenon
The Rise and Importance of Special and Custom Orders
The Growth and Opportunity in Colored Diamonds
Seed to Stone: A Behind-the-Scenes Tour of the Premium Diamond Growth Process
Building Your Business With Diamond Milestones
From the Laboratory: Everything Retailers Need to Know About Disclosure and Detection of Diamonds
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money