In this episode, we speak with Andrei Zinkevich, Co-Founder, FullFunnel, the famous ABM and full-funnel marketing consulting agency that helps B2B tech companies with high ACV and long sales cycles elevate their Marketing and Sales efforts.
We talked with Andrei about why the SDR model as we know it is dead, and what the future of prospecting must look like to be successful. Some of the questions covered are:
- What is the old SDR Model, and why is it a thing of the past?
- What is ABSR- Account-based sales rep?
- How do you make this transition from traditional SDR to ABSR?
- What changes are required from the organization to be successful with this approach?
- How do companies measure success rate with this approach?
These are some of the many questions we address with Andrei. Please tune in to learn how Andrei and the companies he works with are transforming and benefiting by moving over to an ABSR practice and ditching the traditional SDR setup.
139. Helena Tivell, VP of People, Kognity - Leadership development - how to develop your leaders!
138. Daan Assen, Founder, SwipeGuide - How do you succeed with your customer pilot projects?
137. Bas van Wijk, VP Commercial Operations, AskCody - Getting the inbound engine off the ground!
136. Ingrid Bonde Åkerlind, Principal, Oxx - You have Product-Market-Fit, now what?
135. Markus Ståhlberg, CEO & Co-Founder, N.Rich - Outplay when you can't Outspend!
134. Vincent Jong, VP Product, Dealfront - PLG and Human approach in symbiosis!
133. Janus Klok Matthesen, Co-founder and CTO, Pixelz - Is AI going to replace Software Engineers?
132. Martin Lidgard, Founder & CEO, Web Manuals - Design your future with strategic projects!
131. Nathan Latka, CEO, Founderpath - Get more customer and get them to pay more!
130. Liza Collin, Product Director, Visma - The rule of 78th - the real impact of a delay is much greater than you think!
129. Niclas Lilja, Founder & CEO, Younium - Going to the promised land for SaaS - the ups and downs!
128. Michael Versluis, CEO & Founder, Expansify - How to land your first customer in the US?
127. Mats Nyberg, CEO, Trippus Event Solutions - How to become an Event champion?
126. Jesper Larsen, Partner Director, Voyado - How to build Partnership Programs that drive real business value!
124. Cedric Notz, CEO & Founder, Float - What is Revenue Based Funding and why its a good alternative to traditional funding?
123. Martin Geier, VP Sales EMEA, Miro - PLG + Sales motion for the win!
122. Rick van Esch, Managing Director, Sinch Engage - The Rollercoaster of SaaS Acquisitions!
121. Gustav Westman, CEO, Brightbid - Selling 3rd party products to efficiently validate a market need!
120. Ramli John, Author of ”Product-Led Onboarding” - Why does it matter for B2B SaaS companies?
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle