In this episode, we speak with Markus Ståhlberg, CEO & Co-Founder, N.Rich, the Account-based GTM Platform best suited for fast-growing mid-market and enterprise companies. It's been recognized in the 2023 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe.
We talked with Markus about how to approach a market where you are up against competition that has more funding, bigger teams, and greater spending! In particular, we are looking into the process of outplaying them rather than outspending them:
- How do you differentiate your offering in a market with larger competitors, and ensure it resonates with your target customers?
- What tactics can be used to get the initial attention on your terms?
- Can limited resources, in fact, be a competitive edge? How can you leverage that you are a “smaller” player towards the customer?
- What strategies are feasible to build a loyal customer base and meet their needs better than your competitors?
- Which are the common traps to avoid when going up against the big ones?
These are some of the many questions we address with Markus. Please tune in to hear how Markus' learnings from being the up and commer in a market with established large players can inspire you to run strategies and plays that help on your journey.
139. Helena Tivell, VP of People, Kognity - Leadership development - how to develop your leaders!
138. Daan Assen, Founder, SwipeGuide - How do you succeed with your customer pilot projects?
137. Bas van Wijk, VP Commercial Operations, AskCody - Getting the inbound engine off the ground!
136. Ingrid Bonde Åkerlind, Principal, Oxx - You have Product-Market-Fit, now what?
134. Vincent Jong, VP Product, Dealfront - PLG and Human approach in symbiosis!
133. Janus Klok Matthesen, Co-founder and CTO, Pixelz - Is AI going to replace Software Engineers?
132. Martin Lidgard, Founder & CEO, Web Manuals - Design your future with strategic projects!
131. Nathan Latka, CEO, Founderpath - Get more customer and get them to pay more!
130. Liza Collin, Product Director, Visma - The rule of 78th - the real impact of a delay is much greater than you think!
129. Niclas Lilja, Founder & CEO, Younium - Going to the promised land for SaaS - the ups and downs!
128. Michael Versluis, CEO & Founder, Expansify - How to land your first customer in the US?
127. Mats Nyberg, CEO, Trippus Event Solutions - How to become an Event champion?
126. Jesper Larsen, Partner Director, Voyado - How to build Partnership Programs that drive real business value!
125. Andrei Zinkevich, Co-Founder, FullFunnel - The SDR model as you know it is dead!
124. Cedric Notz, CEO & Founder, Float - What is Revenue Based Funding and why its a good alternative to traditional funding?
123. Martin Geier, VP Sales EMEA, Miro - PLG + Sales motion for the win!
122. Rick van Esch, Managing Director, Sinch Engage - The Rollercoaster of SaaS Acquisitions!
121. Gustav Westman, CEO, Brightbid - Selling 3rd party products to efficiently validate a market need!
120. Ramli John, Author of ”Product-Led Onboarding” - Why does it matter for B2B SaaS companies?
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle