In this episode, we speak with Ingrid Bonde Akerlind, Principal, Oxx, a specialist SaaS investor, who provides each entrepreneur with a support system of unique specialist expertise and network, and a culture of unfaltering partnership and absolute conviction. The firm’s strategy is built around the concept of “Go-To-Market Fit” (GTMF), developing a structure for thinking about how to build a repeatable, sustainable growth engine that accelerates and propels the growth of SaaS companies.
We talked with Ingrid about what happens after you find Product-Market-Fit (PMF)! In particular, what are some of the key decisions to get right at this point and common pitfalls to avoid:
- What is the difference between PMF vs GTMF?
- Which metrics matter at this point and why? How do you know if your commercial initiatives will bring you closer to your target unit economics?
- What decisions are key to make regarding your organization and team structure at this phase?
- How can you leverage go-to-market experiments, and what are they anyway?
- What are the signs that your SaaS has truly achieved Go-To-Market fit?
These are some of the many questions we address with Ingrid. Please tune in to hear when Ingrid untangles what happens after you graduate from the “seed stage” and need to figure out how to (re)organize your efforts as you grow.
139. Helena Tivell, VP of People, Kognity - Leadership development - how to develop your leaders!
138. Daan Assen, Founder, SwipeGuide - How do you succeed with your customer pilot projects?
137. Bas van Wijk, VP Commercial Operations, AskCody - Getting the inbound engine off the ground!
135. Markus Ståhlberg, CEO & Co-Founder, N.Rich - Outplay when you can't Outspend!
134. Vincent Jong, VP Product, Dealfront - PLG and Human approach in symbiosis!
133. Janus Klok Matthesen, Co-founder and CTO, Pixelz - Is AI going to replace Software Engineers?
132. Martin Lidgard, Founder & CEO, Web Manuals - Design your future with strategic projects!
131. Nathan Latka, CEO, Founderpath - Get more customer and get them to pay more!
130. Liza Collin, Product Director, Visma - The rule of 78th - the real impact of a delay is much greater than you think!
129. Niclas Lilja, Founder & CEO, Younium - Going to the promised land for SaaS - the ups and downs!
128. Michael Versluis, CEO & Founder, Expansify - How to land your first customer in the US?
127. Mats Nyberg, CEO, Trippus Event Solutions - How to become an Event champion?
126. Jesper Larsen, Partner Director, Voyado - How to build Partnership Programs that drive real business value!
125. Andrei Zinkevich, Co-Founder, FullFunnel - The SDR model as you know it is dead!
124. Cedric Notz, CEO & Founder, Float - What is Revenue Based Funding and why its a good alternative to traditional funding?
123. Martin Geier, VP Sales EMEA, Miro - PLG + Sales motion for the win!
122. Rick van Esch, Managing Director, Sinch Engage - The Rollercoaster of SaaS Acquisitions!
121. Gustav Westman, CEO, Brightbid - Selling 3rd party products to efficiently validate a market need!
120. Ramli John, Author of ”Product-Led Onboarding” - Why does it matter for B2B SaaS companies?
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