In this episode, we speak with Bas van Wijk, VP Commercial Operations, AskCody, the Meeting Management Platform for Microsoft that's driving meeting efficiency through an intelligent Meeting Management and Resource scheduling Platform, and has helped shape the relationship between real estate, organizations, and technology at more than 2500 offices globally.
We talked with Bas about getting your inbound lead engine going! In particular, we are looking into the process of some of the early steps in this process:
- Per definition, what does it mean to be an inbound-driven business?
- What are the main difficulties moving from a sales-led to a marketing/inbound-led approach?
- Which are some of the very steps to take here, and why in that order?
- How do you manage the potential revenue gap that may take place in a transition period?
- What changes does this require to a team and org structure that previously was sales-led?
- What effects does it have on revenue predictability?
These are some of the many questions we address with Bas. Please tune in to hear how Bas successfully executed this transition and now operating a fully inbound-led business, sharing his learnings along the way.
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138. Daan Assen, Founder, SwipeGuide - How do you succeed with your customer pilot projects?
136. Ingrid Bonde Åkerlind, Principal, Oxx - You have Product-Market-Fit, now what?
135. Markus Ståhlberg, CEO & Co-Founder, N.Rich - Outplay when you can't Outspend!
134. Vincent Jong, VP Product, Dealfront - PLG and Human approach in symbiosis!
133. Janus Klok Matthesen, Co-founder and CTO, Pixelz - Is AI going to replace Software Engineers?
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131. Nathan Latka, CEO, Founderpath - Get more customer and get them to pay more!
130. Liza Collin, Product Director, Visma - The rule of 78th - the real impact of a delay is much greater than you think!
129. Niclas Lilja, Founder & CEO, Younium - Going to the promised land for SaaS - the ups and downs!
128. Michael Versluis, CEO & Founder, Expansify - How to land your first customer in the US?
127. Mats Nyberg, CEO, Trippus Event Solutions - How to become an Event champion?
126. Jesper Larsen, Partner Director, Voyado - How to build Partnership Programs that drive real business value!
125. Andrei Zinkevich, Co-Founder, FullFunnel - The SDR model as you know it is dead!
124. Cedric Notz, CEO & Founder, Float - What is Revenue Based Funding and why its a good alternative to traditional funding?
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121. Gustav Westman, CEO, Brightbid - Selling 3rd party products to efficiently validate a market need!
120. Ramli John, Author of ”Product-Led Onboarding” - Why does it matter for B2B SaaS companies?
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