We welcome John Gilbert, Managing Director of Eski Media to this episode. We're talking about campaigns that tackle social issues and how we can co-create and work with youth audiences to create ones that make a difference. Eski Media is a creative media and marketing agency that's ambitious about creating social change through its work.
They've led numerous campaigns where engaging youth audiences and complex range of stakeholders has been part of the process.
Connect with John on X and LinkedIn
Eski Media
Campaigns from Eski we talk about:
Step Up
Influenced
Got your back
Thrown Away
And the new drama series being packaged for a range of public services, Circle North (well worth checking out).
Book John mentions: Science of Storytelling by Will Storr
Ruth Dale and Nathan Monk on Behaviour Change, Tech and HE
Rodney Hinds on Young Black British Voices
Sarah Brown-Fraser on Accessible Communications
Ben Verinder on the challenge of Further Education
Leon Mann on Diversifying Talent in the Sports Industry
Ruth Dale on Using Behavioural Science
Kyle Campbell on Higher Education Marketing Trends
Jim Tudor on Inspiration for Higher Education
Rohini Kahrs on Racial Equality for Young People
Isobelle Panton on Disrupting Higher Ed
Penny Norman on Teen Behaviour Change
Ndu Uchea on Representing Youth Voice
Bruce Daisley on Gen Z in the workplace
Brett Booth on Gen Z Appeal in Marketing
Technology and the student experience with Mark Higginson and Guy Andrews
Josh Akapo from Archtype on Youth Voice and Culture
Jamie McCracken from Protein New York on ”Influence”
Dr. Josephine Perry on Teens, Psychology & Sport
Tanya Martin from Women in Sport on Teens vs Sport
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