Season 3 is back and to kick us off we hear from Brett Booth, youth marketing strategist, on what brands and organisations can do to better position themselves to engage youth audiences within their marketing.
Brett is a former partner of Nerds, a UK youth agency working for major brands that celebrates artists and youth voice. Having worked on a whole breadth of campaigns to help brands better connect and appear culturally relevant to youth audiences, he's now working as a consultant, strategist and mentor.
He talks about the importance of good insight to inform campaigns that actually deliver for brands and young people.
Brands Brett mentions
Palace Skateboards https://www.palaceskateboards.com/
Jordan Brand https://www.nike.com/jordan
Cortiez from Clint https://www.voguebusiness.com/fashion/corteiz-clint-and-the-future-of-streetwear
Tax3 https://tax3.co.uk/
Ruth Dale and Nathan Monk on Behaviour Change, Tech and HE
Rodney Hinds on Young Black British Voices
Sarah Brown-Fraser on Accessible Communications
John Gilbert on Youth Campaigns Tackling Social Issues
Ben Verinder on the challenge of Further Education
Leon Mann on Diversifying Talent in the Sports Industry
Ruth Dale on Using Behavioural Science
Kyle Campbell on Higher Education Marketing Trends
Jim Tudor on Inspiration for Higher Education
Rohini Kahrs on Racial Equality for Young People
Isobelle Panton on Disrupting Higher Ed
Penny Norman on Teen Behaviour Change
Ndu Uchea on Representing Youth Voice
Bruce Daisley on Gen Z in the workplace
Technology and the student experience with Mark Higginson and Guy Andrews
Josh Akapo from Archtype on Youth Voice and Culture
Jamie McCracken from Protein New York on ”Influence”
Dr. Josephine Perry on Teens, Psychology & Sport
Tanya Martin from Women in Sport on Teens vs Sport
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