We talk with Sarah Brown-Fraser, External Affairs Manager at the Activity Alliance, the national charity and leading voice for disabled people in sport and activity. Sarah is passionate about influencing change through inclusive, representative and accessible external affairs, and as one of the few disabled leaders in sport, continues to push for progress in her role at Activity Alliance and as a board member of Greater Manchester Moving. We talk about how young disabled people are accessing sport and activity, how we can improve our marketing and communications with them, representing different voices and lots of guides and tools to help us.
You can find Sarah on LinkedIn and Twitter (X)
https://www.activityalliance.org.uk/
Some of the fantastic resources we mention that Sarah and her team have created can be found here;
Inclusive Communications Guide
Inclusive Communications Factsheets
CIPR Inclusive Communications
Business Disability Forum
Ruth Dale and Nathan Monk on Behaviour Change, Tech and HE
Rodney Hinds on Young Black British Voices
John Gilbert on Youth Campaigns Tackling Social Issues
Ben Verinder on the challenge of Further Education
Leon Mann on Diversifying Talent in the Sports Industry
Ruth Dale on Using Behavioural Science
Kyle Campbell on Higher Education Marketing Trends
Jim Tudor on Inspiration for Higher Education
Rohini Kahrs on Racial Equality for Young People
Isobelle Panton on Disrupting Higher Ed
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Jamie McCracken from Protein New York on ”Influence”
Dr. Josephine Perry on Teens, Psychology & Sport
Tanya Martin from Women in Sport on Teens vs Sport
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