Season 4 finale with host Rebecca Roberts joined by Ruth Dale and Nathan Monk to discuss behaviour change, tech and higher education.
Ruth Dale is founder of the Behaviour Change Marketing Bootcamp, having worked across major national campaigns in the health and public sector. She shares her specialist understanding of behavioural science and how using it within behaviour change marketing campaigns can really help to influence action among a youth audience.
Nathan Monk is cofounder of Smile and one of the brains behind Prospectus Plus, the innovative and personalised prospectus solution that is transforming the conversation around digitally tailoring recruitment journeys. We talk about how those shifts in recent years align to wider behaviours when it comes to tech, and why understanding human nature can help advance your campaign strategies.
If you work in further or higher education, there's an early bird offer available to listeners for a special Behaviour Change Marketing Bootcamp hosted by Ruth and Rebecca on the 29th February https://www.behaviourchange.marketing/FEHE
Find out about Prospectus Plus
Connect with Nathan
FInd out about Behaviour Change Marketing Bootcamp
Connect with Ruth
You can sign up for Rebecca's Engaging Youth update which comes out every Friday and brings you the latest insight and updates on youth audiences here https://www.threadandfable.com/
If you are interested in supporting the podcast or have an idea for an episode for next season contact info@threadandfable.com
Rodney Hinds on Young Black British Voices
Sarah Brown-Fraser on Accessible Communications
John Gilbert on Youth Campaigns Tackling Social Issues
Ben Verinder on the challenge of Further Education
Leon Mann on Diversifying Talent in the Sports Industry
Ruth Dale on Using Behavioural Science
Kyle Campbell on Higher Education Marketing Trends
Jim Tudor on Inspiration for Higher Education
Rohini Kahrs on Racial Equality for Young People
Isobelle Panton on Disrupting Higher Ed
Penny Norman on Teen Behaviour Change
Ndu Uchea on Representing Youth Voice
Bruce Daisley on Gen Z in the workplace
Brett Booth on Gen Z Appeal in Marketing
Technology and the student experience with Mark Higginson and Guy Andrews
Josh Akapo from Archtype on Youth Voice and Culture
Jamie McCracken from Protein New York on ”Influence”
Dr. Josephine Perry on Teens, Psychology & Sport
Tanya Martin from Women in Sport on Teens vs Sport
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