Inflation may be easing, but consumers are still paying dramatically higher prices than two years ago, and face increasing pressure resulting from the additional SNAP benefits that expired earlier this year, forthcoming student loan repayments and increasing credit card debt. Still, consumers of all household incomes are finding affordable escapes or rewards and easy entertaining ideas, courtesy of fresh foods. In this Fresh Pulse episode, Jonna Parker, principal of Circana’s Fresh Center of Excellence, and Anne-Marie Roerink, president of 210 Analytics, discuss macroeconomic pressures, why even cash-strapped consumers are making choices based on “and” not “or,” and the importance of connecting with the right shoppers with the right products.
Highlights
The Diversity Advantage
Leaning into Generational Differences at CPG Retail
Retailers Recognize the Value of SNAP Shoppers
How To Win the Trip in Grocery Retail
Improvements Outnumber New Consumer Tech Products at CES 2024
Opting for Linear or Connected TV? The Answer Might be Both
Pre-CES 2024: Looking for What’s Possible with Tech
Black Friday Week Sales: Naughty or Nice?
Strengthening Retailer Differentiation
Small Appliances Reflect Our Need for Speed
Consumer Tech Industry Pulse and Outlook
Talking Turkey and the Reality of a Challenging Economy
Causal and Consumer Factors Fuel Demand Forecasting
Frozen Foods Accelerate the Speed to Table
How Digital is Defining Grocery’s Long Game
Busting the Myth that We’re Consuming Less
A Sneak Peek into “Inside America’s Kitchen”
What Books Tell Us About the New Normal
The Value of the Plus-one Purchase
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