Despite a forecasted sales decline of 4% - 5% through 2024, sales of small appliances remain elevated from pre-pandemic levels. To buck the negative trend, marketers should focus equally on messaging and innovation. Joe Derochowski, Circana’s vice president and industry advisor, Home and Home Improvement, shares his secret sauce for picking holiday winners and identifying opportunities for growth throughout the year.
Highlights:
The Diversity Advantage
Leaning into Generational Differences at CPG Retail
Retailers Recognize the Value of SNAP Shoppers
How To Win the Trip in Grocery Retail
Improvements Outnumber New Consumer Tech Products at CES 2024
Opting for Linear or Connected TV? The Answer Might be Both
Pre-CES 2024: Looking for What’s Possible with Tech
Black Friday Week Sales: Naughty or Nice?
Strengthening Retailer Differentiation
Consumer Tech Industry Pulse and Outlook
Talking Turkey and the Reality of a Challenging Economy
Causal and Consumer Factors Fuel Demand Forecasting
Frozen Foods Accelerate the Speed to Table
How Digital is Defining Grocery’s Long Game
Busting the Myth that We’re Consuming Less
A Sneak Peek into “Inside America’s Kitchen”
Redefining Discovery for Cash-strapped Consumers
What Books Tell Us About the New Normal
The Value of the Plus-one Purchase
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