Funnelocity: the B2B Sales and Marketing Podcast
Business:Marketing
What are the key considerations for designing a lead to revenue process, whether you're just starting out or you're looking to refine your existing approach? Aaron Doherty, Growth Marketing Lead at Pachyderm, and MarketOne's own Jennifer Comisford join new hosts Mary Kleinsorgen and Gifford Morley-Fletcher in a wide-ranging discussion covering topics such as getting buy-in for the process, maintaining success, the best tech to use, and, of course, measurement.
S2, Ep4: CMO Challenges in 2022 with Victor Milligan of Fastmarkets
S2, Ep3: Wash, rinse and repeat - the secrets of Global B2B Digital Production with Catalina Dobre
S2, EP2: Rise Above the Noise: Putting the human back into marketing with Daniel Kushner of Oktopost
S1, Ep8: Effective B2B Sales Development in a Work from Home World
S1, Ep7: Going 'back to basics' with your B2B Marketing strategy - Anvi Bui
S1, Ep6: Is The Funnel Dead?
S1, Ep5: Schneider Electric's Model for Supercharging Sales and Marketing
S1, Ep4: The Sales Engagement Tech Revolution with Simon Daniels
S1, Ep3: Sales & Marketing Alignment in the time of Covid with John Steinert, CMO of TechTarget
S1, Ep2: Building a Successful BDR Team with Tom Stearns
S1, Ep1: 30 Days of Webinars with Emma Westley
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