Stuart Jaffray is the Managing Director at integrated Business to Business marketing agency Green Hat. Green Hat assists their clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates, measuring everything that matters and aligning Sales & Marketing to deliver revenue outcomes. But with a career background in direct marketing, media, automotive marketing and now B2B consulting, Stuart brings a unique and informed perspective on what makes great B2B marketing.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mix and managed by JML Audio with thanks to Jared Lattouf.
Stephen Wright And Darren Discuss The State Of The Media Pitch In Australia
The TrinityP3 Consultants Discuss The State Of The Pitch In Australian Advertising
James Greet And Darren Discuss The Ethics And Challenges Of Zero Net Marketing
Matt Newell And Darren Chat The Rise Of Retail Brand And Brand Experience
Nathan Hodges And Darren Chat Trends In The Design Of Bespoke Agency Solutions
Anton Buchner And Darren Discuss Marketing Technology And What Is It Good For
Jemma Downey And Ellie Discuss In-House Agency Services, Merging Two Giants, And Working In Bermuda!
Tom Donald, Mick Boston And Darren Talk The Benefits Of In-House Creative Strategy And Design
Christopher Melotti And Darren Discuss The Rise And Rise Of B2B Branding And Marketing
Alana Burnside and David Talk portfolios, creativity and consistency in a fickle world
Jessica Bray And Darren Chat About How You Grow Up Into A Leadership Role In Media
Sue Parker And Darren Discuss Ageism In Advertising And The Role of Stereotypes
Kerrie Spaagaren And David Discuss the world of the brand experience agency
Nick Hand And Darren Discuss Value Based Pricing For Agency Fees
Ben Oliver And Darren Chat The Challenges And Benefits of Taking Media In-House
Nick Hunter And Darren Discuss The Competitive Advantages Of A B-Corp Agency
Julian Cole And Darren Talk About Good Briefs, Bad Briefs, Client Briefs And Creative Briefs
Kirsty Muddle, CSR And Darren Chat A Broader Role For Creativity In Marketing
Kat Kennan And Darren Discuss The Importance Of Strength Based, Trauma Informed And Inclusive Marketing
David Sutherland And Darren Chat The Ins And Outs Of In-House Agencies
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