With the latest release of Chat GPT bringing AI into the forefront of business, it’s just more proof that technology changes more rapidly than the blink of an eye. Should businesses be afraid of AI…or embrace it? In this episode we speak with Aaron Shapiro, a visionary entrepreneur and the face behind his new business, called Product…which helps future-proof businesses and set them up to thrive in the midst of ever-changing technology.
Best Moments
1:03 After many companies I started a new business called “Product”
2:11 A whole new world for companies
4:31 Make the cost of producing content literally zero
5:54 Use powerful tools to bring ideas to life
11:10 How do you become that definitive answer that Google or ChatGPT shows up?
17:11 A game changer for how we interact with the internet
19:48 Focus on these new technologies to be successful in this new environment
21:34 People are still trying to figure out a lot of what this technology is about
22:58 The AI eliminated a lot of labor that was required for all agencies
24:36 The messaging needs to say the same all the time
28:22 The most fascinating culture
30:10 The best place to reach me is the “Product” website which is productinc.com
The Brand Born From Courage
Online Therapy Brand That Eliminates Barriers
Giving Your Way To Success (with Bob Burg)
The Aerial Advisor Brand Story
The Art & Science of Sales Conversations
Building a Brand of Resilience
A Brand Pivot That’s Already Paying Off
Running Your Business Like a Top Athlete
The Brand That’s Uplifting Employees Worldwide
The Journey of a True Servant Leader
Your Personal Brand's #1 Job
Building a Sustainable Brand
Attracting Prospects In Quantity & Quality
Building A Stand-Out Attorney Brand
5 Fears That Are Freezing Your Success
Are You Charging What You're Worth?
Conversations That Sell Every Time
Is Your Brand Leaving Money On The Table?
How Is Your Brand Representing You?
Branding From Complexity To Clarity
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
Better Advertising with BTR Media
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström