Psst, before we tell you about the episode: Food Biz Wiz is hosting Wholesale Week from Monday, June 3rd - Friday, June 7th! Wholesale Week is our 5-day FREE online workshop for food, bev, and taxable grocery brands that want a solid starting point for a smart retail strategy. With 10 minute, bite-sized lessons, it’s easy to participate. Register at the link here! Now, back to this episode!
Today's guest on the Food Biz Wiz podcast is Skyler Mapes, the Cofounder and CEO of EXAU, a high-quality Italian olive oil brand. Skyler has been named a Forbes 30 Under 30 and has grown EXAU by 6x over the past 6 years. Still, Skyler says "no" to constant growth and expansion. In this episode, we are thrilled to share our conversation on her journey to this point and the lessons that she has learned, including...
Wizes, as Skyler and I mentioned in this episode, we'd LOVE it if you scroll wayyyy back in our social media profiles and tag us on our early content! You'll see that being a brand online is a constant work in progress and see Skyler's three key words in action. Find both the Food Biz Wiz and EXAU social media links in our full show notes here!
167. Buyer Mindset, Target Audience, and Pitching Hacks: An Interview with Alli
166. Finding & Building Mutually Beneficial Mentorship with Project Potluck & One Step Closer
165. [4th Quarter Focus Series Re-Air #4] What To Focus On For Business Growth
164. [4th Quarter Focus Series Re-Air #3] How To Win Over Buyers & Increase Sales
163. [4th Quarter Focus Series Re-Air #2] Your Last Chance Pitch
162. [4th Quarter Focus Series Re-Air #1] The Wholesale Buyer's Perspective
161. Should I Change My Pricing Structure When Working with a Distributor?" ["Is It Worth It, Charlie?" Series]
160. How To Negotiate In Wholesale (Even With Brokers & Distributors!)
159. The Seven Factors of Entrepreneurial Vulnerability to Mental Health Challenges: What are they and how can we mitigate their impact?
158. [“Is It Worth It, Charlie?”] To Co-pack or Not to Co-pack?
157. [Original Recipe] 4 Steps for Holiday Success: Planning NOW for Fourth Quarter Sales
156. Sales Strategy During A Recession: How to Increase Revenue
155. Digital Marketing Strategy for 7-Figure CPG Brands [Rodeo CPG + Food Biz Wiz + Umai Marketing Mini-Series Episode 3/3]
154. Retail Strategy for 7-Figure CPG Brands [Rodeo CPG + Food Biz Wiz + Umai Marketing Mini-Series Episode 2/3]
153. Operations Strategy for 7-Figure CPG Brands [Rodeo CPG + Food Biz Wiz + Umai Marketing Mini-Series Episode 1/3]
152. Rapid Fire Q&A: Navigating Supply Chain Challenges, Fancy Food Follow Ups, Investing in PR, Sales Strategy Tough Love, and Fourth Quarter Prep!
151. [“Is It Worth It, Charlie?” Series] Should I Work with a Distributor?
150. [Original Recipe] Episode 40: Storytelling for Sales: using the power of storytelling to build your packaged food or beverage business with Adam Force
149. What's Working Now on RangeMe with Brandon Leong
148. Why That Wholesale Buyer Is Ghosting You (And What To Do Instead)
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