In this new season and latest episode of Rocket Fuel, B2B Marketing Manager at Student Beans, Harriet McCulley, shares insights into her professional journey, the dynamics of marketing to the Gen Z audience, and the importance of authentic brand communication. Harriet discusses her transition from journalism to digital marketing, her drive to become a T-shaped marketer, and her entrepreneurial endeavors. Speaking about her role at Student Beans, she highlights the emphasis on events marketing, social media, and a demand-generation approach. Harriet shines a light on important Gen Z trends like inclusivity, sustainability, and the desire for real-life experiences, highlighting the need for brands to stay authentic and relevant to the changing student demographic. Then for the 1st time this season we hear a rocket fuel by Harriet.
Bad Pepsi advert mentioned https://www.youtube.com/watch?v=uwvAgDCOdU4
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Follow James @JamesErskine (twitter.com/jameserskine)
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wearerocket.co.uk/
Contact Harriet on LinkedIn (linkedin.com/in/harriet-mcculley)
https://www.studentbeans.com/
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Hosted on Acast. See acast.com/privacy for more information.
Re: Rory Sutherland (Author, and Vice Chairman of Ogilvy)
The Ultimate Guide to Influencer Marketing (Unsah Malik, Author of Slashed It)
The Woman Who Gave Zero F**** (Amy Kean, Sociologist, Author & Business Woman)
The Publishing Industry (Charlotte Eyre, The Bookseller)
Making a Horrible Situation Better (Helen & Douglas House, Amy Botalli & Emma Jordan)
Representing the Unrepresented (gal-dem, Mariel Richards)
Reproductive Health and Abortion Stigma (Jennifer Gassner, Marie Stopes International)
Streaming, Community and Digital Experiences (Adam Harris, Twitch)
Speaking the Language of Youth - Future Gazing into 2021
Andi Peters: Presenter, Producer and Treasure
Generation Snowflake, China and Free Speech (Author, Uli Baer)
Informing the Youth: Challenges, Tone and Precision (Anna Bassi, The Week Junior)
Reimagining Schools for Creativity (Jonty Archibald, Global Academy)
The Evolution of Gaming (Lee Kirton, Bandai Namco Entertainment)
The Future of Social Platforms (Louise Richardson, Pinterest)
A Refreshing Take on Health and Branding (Kara Goldin, Hint Inc.)
Darren Moorcroft, The Woodland Trust
KFC's Branding Recipe (Josh Benge, KFC)
The #1 YouTube Convention: Social in the City (Tom Burns, SiTC)
Influencing Influencers (Lucy Loveridge, GLEAM Futures)
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