In this new season and latest episode of Rocket Fuel, B2B Marketing Manager at Student Beans, Harriet McCulley, shares insights into her professional journey, the dynamics of marketing to the Gen Z audience, and the importance of authentic brand communication. Harriet discusses her transition from journalism to digital marketing, her drive to become a T-shaped marketer, and her entrepreneurial endeavors. Speaking about her role at Student Beans, she highlights the emphasis on events marketing, social media, and a demand-generation approach. Harriet shines a light on important Gen Z trends like inclusivity, sustainability, and the desire for real-life experiences, highlighting the need for brands to stay authentic and relevant to the changing student demographic. Then for the 1st time this season we hear a rocket fuel by Harriet.
Bad Pepsi advert mentioned https://www.youtube.com/watch?v=uwvAgDCOdU4
———————
Follow James @JamesErskine (twitter.com/jameserskine)
Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)
Follow James on LinkedIn (linkedin.com/in/jameserskine)
Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)
wearerocket.co.uk/
Contact Harriet on LinkedIn (linkedin.com/in/harriet-mcculley)
https://www.studentbeans.com/
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
A Digital Star is Born | YouTube, TikTok and Journalism (Chris Stokel-Walker, Journalist)
A Convergence of Wellbeing and Tech (Kim Palmer, Clementine)
The Reality of Reality TV (Nazleen Karim, Monkey Kingdom)
Drew McIntyre, WWE Champion
The Future of Radio (David Lloyd, Broadcast Consultant)
Dating During The Coronavirus! (Natasha Briefel, Badoo)
LOCKDOWN SPECIAL: Online dating, influencers and marketing amidst COVID19
Adam Boita - Marketing Director, NCS
Rebecca Smith - Executive Director, COPA90
Jo Ruxton - Founder, Plastic Oceans UK
Mark Walker & James Hancock - Co-founders, Free Focus
Ruth Wright - Editor-in-Chief, AMV & Extinction Rebellion Volunteer
Mark Stevenson - Reluctant Futurist
Ally Owen - Founder, Brixton Finishing School
Ben Ebbrell - Co-founder, SORTED Food
Nick Telson - Co-founder, DesignMyNight
Adnan Ebrahim - CEO, Car Throttle
James O'Malley - Technology Journalist
Brandon Relph - Youth Specialist
Matt Deegan - Creative Director, Folder Media
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money