In this new season and latest episode of Rocket Fuel, B2B Marketing Manager at Student Beans, Harriet McCulley, shares insights into her professional journey, the dynamics of marketing to the Gen Z audience, and the importance of authentic brand communication. Harriet discusses her transition from journalism to digital marketing, her drive to become a T-shaped marketer, and her entrepreneurial endeavors. Speaking about her role at Student Beans, she highlights the emphasis on events marketing, social media, and a demand-generation approach. Harriet shines a light on important Gen Z trends like inclusivity, sustainability, and the desire for real-life experiences, highlighting the need for brands to stay authentic and relevant to the changing student demographic. Then for the 1st time this season we hear a rocket fuel by Harriet.
Bad Pepsi advert mentioned https://www.youtube.com/watch?v=uwvAgDCOdU4
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wearerocket.co.uk/
Contact Harriet on LinkedIn (linkedin.com/in/harriet-mcculley)
https://www.studentbeans.com/
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Alison Jackson - Artist
Stephen Green - EVP Kids, ITV
Sonja Graham - Managing Partner of Global Action Plan
Rory Sutherland - Vice Chairman of Ogilvy
Rocket Fuel Events: Speaking the Language of Youth
Ed Couchman - GM of Snap Inc. UK
Louise Kettle - Editor of Shout Magazine
Ella Robertson - MD of One Young World
Paul Samuels - Executive Vice President at AEG
Andy Roberts - Former Group Programme Director KISS Radio
Emma Sayle - CEO of Killing Kittens
We're interviewing...
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