Nathan Brown is Global Chief Strategy Officer for UM in New York. We worked in the same building on William St in Sydney about 15 years ago.
Nathan was a breath of fresh air. He built teams that expected to do creative things with their clients’ media buys. He was a good coach and easy to collaborate with.
He’s still all of these things. But many years have passed since we worked together so I wanted to see how a coach-oriented, creative thinker was faring in the high-stakes game of media planning in New York.
We discuss a lot of C-words:
- Creativity in media planning,
- Media buying as a commodity,
- Being a CEO of PHD Media,
- Being a CSO,
- Culture,
- Collaborating with advertising agencies,
- Clients, and
- Whether Nathan is a company man at heart :)
You can find Nathan here: https://www.linkedin.com/in/nathan-brown-8115153/
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It starts on July 21, 2022.
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Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
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How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
Interesting And Useful Is The Way To CSO Ryan O’Connell’s Heart - Ogvily (Effie Index Series)
Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R
A Gentle Comparison Of Strategy At BBDO And VMLY&R - David Moreno, BBDO (Effie Index Series)
The First Decade+ Of A Career (And Putting Yourself Online) - Aisha Hakim, ACD, 72andSunny
What Strategists Want From Work, Best Places For Strategists To Work, And Getting Old In Advertising - Monologue, Hell's Kitchen, NYC
Unleash Your Weird Self - The Secret To Better Strategy - Bonnie Wan, AdAge 2022 CSO Of The Year
The Visibility Mindset (Get Yourself Seen) - Bernice Chao, Asians In Advertising
A New Brand Strategy For Sofia, Bulgaria - Live Workshop With Adriyana Mihaylova
A Strategy For Sriracha, Get/To/By, Tensions Facing Strategists And Advertising News - Hell's Kitchen, NYC
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Digital Trends But Useful - Simon Kemp, Kepios
Empathy In Strategy - Elisabeth Bromberg, Mildred Mae
When Work Doesn't Want You To Work - Monologue, Queens, NYC
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Last Week My Bank Client SVB Collapsed – Jason Harris, CEO Mekanism, Discusses Dealing With Tough Times As An Agency Owner
How To Fast-Track Your Strategy Career - Christine Villanueva, CSO
What Ten Rounds Of Revisions And "Love The Strategy But Not The Creative" Mean - Monologue, Hell's Kitchen, NYC
How To Pitch With Joy (Plus Advice For Young Lions) - Nish Shah, Lifelong Strategist
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