Nathan Brown is Global Chief Strategy Officer for UM in New York. We worked in the same building on William St in Sydney about 15 years ago.
Nathan was a breath of fresh air. He built teams that expected to do creative things with their clients’ media buys. He was a good coach and easy to collaborate with.
He’s still all of these things. But many years have passed since we worked together so I wanted to see how a coach-oriented, creative thinker was faring in the high-stakes game of media planning in New York.
We discuss a lot of C-words:
- Creativity in media planning,
- Media buying as a commodity,
- Being a CEO of PHD Media,
- Being a CSO,
- Culture,
- Collaborating with advertising agencies,
- Clients, and
- Whether Nathan is a company man at heart :)
You can find Nathan here: https://www.linkedin.com/in/nathan-brown-8115153/
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Sweathead is a support group for strategists and account planners around the world.
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Leading Strategy In A Social Media Agency - Rob Engelsman, Head of Strategy & Relevance
The Psychology of Zine-Makers - Clint Johns, Cognitive Psychologist
The Mission To Become A Full-Time Strategist - Itumeleng Ndaba, Art Director
Doing Strategy For Good...Social Good - Penny Norman, Senior Strategist
Newish To Creative Briefs? Welcome To The Mess...Uhh, Fun - Esther Wang, Strategist
Creativity in Marketing - Karl Isaac, Fractional Chief Brand and Marketing Officer
Resilience - Walk And Talk, Central Park
How The Creative Brief Writer Matures - Solo Chat
How One CEO Has Led Their Agencies Through A Global Pandemic - Heeru Dingra, CEO, Isobar Group India
CEO 101: Getting Inside the Head of a CEO - Sara Tate, former CEO of TBWA\London
Strategy is Everywhere, But Where Do I Go To Do It? - Lydia Taylor, Freelance Strategy Lead
How Running a Small Business Helps in Account Planning - Ben Kuria Mburu, Strategy Director
Strategy Questions You Have In Your Mind Lead To Answers From My Mouth - Over 10 Of Your Questions Answered
Brandsplaining–Why Most Marketing to Women Doesn't Understand Women - Jane Cunningham and Philippa Roberts, PLH Research
The Life-Affirming Nature Of Strategy Work - Direct From A WeWork Phone Booth On W25th St
Bullying in Agencies - Colleen Merwick, Strategy Director
How Would You Sell IKEA To Architects? - Live Strategy with Ana Škorić
The Shift From Agency To Tech Platform - Tatiana Peck, Facebook Creative Shop
The 4Cs, Get/To/By, And The Four Points (Plus 1 Million Listens!)
The Proust Questionnaire But For Brands - Parker Mason, Strategy Consultant
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