Nathan Brown is Global Chief Strategy Officer for UM in New York. We worked in the same building on William St in Sydney about 15 years ago.
Nathan was a breath of fresh air. He built teams that expected to do creative things with their clients’ media buys. He was a good coach and easy to collaborate with.
He’s still all of these things. But many years have passed since we worked together so I wanted to see how a coach-oriented, creative thinker was faring in the high-stakes game of media planning in New York.
We discuss a lot of C-words:
- Creativity in media planning,
- Media buying as a commodity,
- Being a CEO of PHD Media,
- Being a CSO,
- Culture,
- Collaborating with advertising agencies,
- Clients, and
- Whether Nathan is a company man at heart :)
You can find Nathan here: https://www.linkedin.com/in/nathan-brown-8115153/
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Sweathead is a support group for strategists and account planners around the world.
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