In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest.
Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture.
We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured brand identity is pivotal for standing out in today's competitive landscape.
Delving into Brand Architecture, we clarify the various models—branded house, house of brands, endorsed brands, and hybrids—highlighting their significance in aligning with a company's overarching business strategies.
This episode is a treasure trove for anyone passionate about the craft of branding, offering deep dives and practical tips for building brands that resonate and last.
S02.EP10 - Rebranding Strategy with Armin Vit
S02.EP09 - Building A Million Dollar Strategic Agency with Mash Bonigala
S02.EP08 - Logos VS Brands with Bill Gardner
S02.EP07 - Primal Human Desires with Nathan Hendricks
S02.EP06 - Brand Building Mistakes with Jacquelin Lieberman
S02.EP05 - Cracking Complexity with David Benjamin
S02.EP04 - How to Use Curiosity, Improvisation & Intuition to Create More Value with Natalie Nixon
S02.EP03 - Creative Bravery with Lisa Hastings
S02.EP02 - Brand & Culture Fusion with Denise Lee Yohn
S02.EP01 - The 7 Key Business Strategies Businesses Need with Kevin Duncan
Best of Season 1 - 2020
S01.EP23 - Building Stronger Brands with Peter Wilken
S01.EP22 - Building FMCG Brands with Folkert van der Heide
S01.EP21 - Making a Difference with Michael Johnson
S01.EP20 - The Future of Branding with Valerie Jacobs
S01.EP19 - How to Grow Real Brands with Dava Guthmiller
S01.EP18 - Growth, Mentorship & Strategy with Philip VanDusen
S01.EP17 - Personal Branding with Tom Ross & Michael Janda
S01.E16 - Nike & Brand DNA with Matt Watson
S01.E15 - Brand Mastery with Tobias Dahlberg
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